10.3% GEM share pushes Nine to win

GEM pulled an impressive 10.3% share last night thanks to the ICC Cricket World Cup.

The event from the UK drew up to 356,000 metro viewers, easily topping multichannels and helping Nine to win the night in network share.

Surprisingly, The Chase was the top entertainment show of the night at 644,000 / 427,000.

Home & Away, which ran from 7pm – 8:30pm drew 597,000, pipping MasterChef Australia (564,000), 7:30 (519,000) and RBT (516,000). 10’s show still topped the demos.

Later The Handmaid’s Tale returned with 262,000 averaged across two episodes and improved SBS share.

Nine network won Thursday with 30.9% then Seven 29.5%, 10 17.0%, ABC 14.3% and SBS 8.3%.

Nine News (911,000 / 894,000) led for Nine then A Current Affair (727,000), Hot Seat (528,000 / 348,000) plus Paramedics (396,000), and King’s Cross ER (281,000),

Seven News was #1 with 1.02m / 964,000 for Seven. The Front Bar was 440,000 and Britain’s Got Talent was 421,000.

The Project drew 458,000 / 279,000 then 10 News First (405,000), MasterChef Masterclass (366,000), Celebrity Name Game (234,000), and a Five Bedrooms replay (133,000).

ABC News (662,000),  Escape from the City (408,000), The Drum (212,000), Press (143,000) and Would I Lie to You? (133,000) comprised ABC’s night.

On SBS it was Walking Britain’s Lost Railways (195,000), SBS World News (122,000) and Mastermind (99,000)

The Morning Show: 129,000 / 79,000.
Today Extra: 92,000 / 61,000
Studio 10: 58,000 / 54,000 /

OzTAM Overnights: Thursday 6 June 2019

16 Comments:

  1. Very good numbers for the cricket. David, could you please tell me if that 356,000 metro viewers is the average over the 5 hours to midnight or not. If it is, what would the number of viewers between
    say 7.30 and 9.30 have been. Thanks.

  2. You know 10% or above is imoressive for a mumti-channel when we’re lucky to get it once a year (AFL Anzac eve game 2018 and 2017)! So in that regard it works well for Nine, also gives 9Gem’s usually very old skewing demographics a young boost.

  3. I get Ch9 have ‘lost’ the rest of the cricket to Ch7 (though Nine sill have rights to Ashes to come soon) but still find it bizarre not to say a missed opportunity ratings-wise that Nine didn’t screen an Aussie cricket match on the ‘main’ channel…. looking at last night’s Ch9 Melb schedule it’s not as if they had a strong schedule (repeats of RPT and other emergency factual).

  4. I wonder why they didn’t show the cricket on 9 last night ,no NRL and there are a few games that could do this in prime time , especially Saturday night ,how much better would it rate.
    On a quick note it’s time to go HD on GEM or GO ,it’s pathetic that’s it’s 2019.

  5. Jeez, that would have to be Masterchefs lowest ever figure wouldn’t it? I don’t understand what’s turned viewers off so much this year. My guess is possibly format fatigue?

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