Bluey signs Disney deal

Hit ABC ME series Bluey has signed a deal to screen internationally on Disney Junior from late 2019 and the upcoming streaming service Disney+ in all territories outside Australia, New Zealand and Greater China.

The series created by Joe Brumm, follows the adventures of a lovable and inexhaustible six-year- old Blue Heeler puppy who lives with her dad, mum and four-year-old little sister, Bingo.

Jane Gould, Senior Vice President, Consumer Insights and Programming Strategy, Disney Channels Worldwide said; “The power of family is a cornerstone of Disney storytelling, and the warmth and authenticity of Bluey’s family dynamic is what first captured our interest in the show. Bluey reminds us all of our own families, and it plays out the small but emotionally epic dramas of day-to-day life in surprising, heartfelt and very funny ways that will engage children and parents alike. We’re excited to introduce Bluey and her family to our audiences across the world on our multiple platforms.’

Henrietta Hurford-Jones, Director of Children’s Content at BBC Studios said: Bluey has bowled people over with its warmth, energy and humour. The way the show celebrates brilliantly observed moments of contemporary family life, role play and imagination has struck a chord with everyone who has watched the first series on the ABC and I can’t wait for Bluey and family to meet the rest of the world.”

Melbourne-based Moose Toys will also be the global master toy partner for all territories excluding Asia. The first range of toys will launch in Australian stores in time for Christmas 2019 and will be available in the US and other regions in 2020.

Dustin Lockett, Commercial Director, BBC Studios ANZ, “We are excited to be the lead market for Bluey globally and the partnership with Australian company Moose Toys is a perfect fit. Given the remarkable success of Bluey so far on screens the next step is to extend the brand off-air and the toy partnership is a key component of this and our broader licensing strategy.”

Charlie Aspinwall, Executive Producer for Ludo Studio said: “Dreams do come true. Partnering with Disney and Moose Toys is everything we hoped for Bluey and way more. We can’t wait for kids and families around the world to fall in love with this special show.”

Bluey is now the most watched series ever on ABC iview with over 90 million plays and is currently the #1 children’s series of 2019 on metro broadcast television in Australia.

BBC Studios and ABC Children’s recently announced a second series commission, due in 2020.

Bluey is a Ludo Studio production for the Australian Broadcasting Corporation. Principal production investment from BBC Studios, Australian Broadcasting Corporation and Screen Australia. Developed and produced with the assistance of Screen Queensland.

4 Comments:

  1. That’s amazing news. My 2 year old (and me) love Bluey, it’s by far the best kids show on the ABC currently. I’ll totally be keeping my eye out for Merch in the lead up to Christmas.

  2. I’m guessing those ages are in dog years, otherwise the show would look more like a family with two adult children who can’t afford to move out. 😛

    Great news for all involved though! It would be pretty neat if this reaches the heights of Peppa Pig and other global children’s icons.

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