Seven overtakes Nine in Total People

Seven has now grabbed the lead in the 2019 ratings race in Total People share.

Seven won its 5th week in a row, now with 6 weeks under its belt.

Nine still has 8 weeks won and leads in the demos. Nine has long maintained it is not interested in Total People but demos 25-54, 16-39 and the Grocery Shopper with Child demo.

Nine’s bumper start thanks to Married at First Sight is gradually diminishing, particularly as Seven’s Fridays and Saturdays are too strong in AFL markets. Nine will be grateful The Voice has been performing well.

House Rules is down somewhat on 2018 but still has nights where its beats MasterChef Australia (not every night). Have You Been Paying Attention? is a big drawcard for 10.

Network:
Seven: 31.3
Nine: 28.2
10: 17.3
ABC: 16.4
SBS: 6.8

Primary channel:
Seven: 21.0
Nine: 19.3
10: 11.9
ABC: 11.7
SBS: 4.5

Multichannels:
7mate: 4.3
9GEM: 3.5
7TWO / 9GEM: 3.4
10 BOLD: 3.3
ABC Kids Comedy: 2.7
10 Peach: 2.1
7flix / 9Life: 2.0
ABC News: 1.3
SBS VICELAND: 1.2
SBS Food: 1.0
7food / ABC ME: 0.6
NITV: 0.2

Seven won the key demos.

Seven won Wednesday, Thursday, Friday & Saturday. Nine owned Sunday, Monday & Tuesday. ABC bettered 10 on Sunday, Friday & Saturday.

Seven won Melbourne, Adelaide and Perth. Nine held Sydney & Brisbane.

Best brands last week were:

Seven: Seven News (Sun: 1.12m), House Rules (Sun: 740,000), Home & Away (684,000) and The Chase (620,000).

Nine: The Voice (Sun: 1.09m), Nine News (Sun: 1.05m), A Current Affair (763,000) and 60 Minutes (756,000).

10: Have You Been Paying Attention? (741,000), MasterChef Australia (Mon: 651,000), Five Bedrooms (483,000) and The Project (7pm: 450,000).

ABC: ABC News (Sat: 686,000), Anh’s Brush with Fame (682,000), The Weekly with Charlie Pickering (604,000) and Australian Story (592,000).

SBS: Medicine or Myth? (316,000), Who Do You Think You Are? (268,000), Insight (239,000) and 24 Hours in Emergency (198,000).

10 Comments:

  1. Nine is paying $185 million (cash and contra) a season for NRL, only to lose almost every Thursday and Friday night nationally when it airs. State of Origin is big, but is it big enough to justify the costs.

  2. Figures for AFL are debatable? Sat. night for instance.
    3 different games into 5 states, same time = 1 total ? 500k / 3games = 166k per game
    why cant we see break up of each game telecast? main 7 channel & 7 mate.
    is there a benefit for larger total over 3 smaller figures?

  3. I call ‘BS’ on that claim by Nine, isn’t that a case of ‘of course they’d say that’? If Nine were leading Total People and happened to win the year in it, well of course they’d be highlighting and talking about it! Probably because Seven have been winning that metric since 2007, Nine have been focusing more in demographics?

    Just like if Seven were winning demographics and won them come years end (as they did last year), they’d also highlight and talk all about that, which they did.

    • How is it BS if they have been saying it for about 5 years (including when they were winning Total People)? It wasn’t just said in passing last week. USA also cuts up their figures in demos.

      • But that’s exactly my point, Nine actually weren’t winning 5 years ago, if I’m not mistaken it was way back in 2006 the last time (around the time TV Tonight landed)? I’m of course talking end of year results.

        If you were able to delve back into Nine publicity pre-2006, hazard a guess Nine were all about “We are the 1” … “Nine still the one” … “we are number 1 total people”.

        Just a point.

      • Spot on DK. Advertisers are looking at the demographics, so that is what is most important to TV networks who are trying to attract the best deal in advertising revenue. Do think though that the over 60’s baby-boomer demographic is overlooked. They (or we) have on average, fairly healthy disposable incomes.

  4. Same old, same old.
    Nine leads until the footy starts, then seven takes the lead through the footy and holds it for the rest of the year.

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