Network 10 stars were out in force last night for The Project‘s 10th Anniversary edition.
It was a party atmosphere as execs, past and present talent, production & media mingled (noisily!) in one half of the South Melbourne studio, as the Project team reminisced before a Live audience.
Network CEO Paul Anderson, Chief Content Officer Beverley McGarvey, Executive Producer Craig Campbell and Roving Enterprises’ Rove McManus were joined by stars from Neighbours, Studio 10, The Living Room, 10 News First, I’m a Celebrity Get Me Out of Here and more.
Beverley McGarvey recalled the original pitch for the show by Craig Campbell.
“Britney Spears had shaved her head. All the other news outlets were saying ‘Ha ha she’s mad,’ and being really mean,” she said.
“But what Craig said was ‘If The Project was on air now, what we would say is ‘Britney Spears is 24 years old, she’s got 2 young kids, there’s clearly something wrong. There’s another story to be told there.’
“That, for us, is what made us go ‘You are the guys to make this show.’ You had a point of view and a vision, different to everything else that was on air.”
She continued, “The reason The Project is so successful is when we watch we see the best of society reflected back at us. We see something confronting, provocative, thoughtful and considered. It’s a place where conversations can begin.”
McGarvey added, “A lot of other shows bring out the worst in us, but I think it’s amazing to have show everyday that shows the best of what people can be.”