Ashes helps Nine to take the week

The Block may have led Nine’s week but it was the huge draw of the Ashes on 9GEM -a multichannel record share- that helped it secure the latest ratings win.

Seven’s primary channel share actually eclipsed Nine, with AFL again giving it a big push at the end of the week.

10 lifted slightly on the preceding wk.

In the ongoing breakfast TV battle Sunrise had a clear win over Today and News Breakfast, but Seven & Nine shows tied the week in Melbourne.

Network:
Nine: 30.9
Seven: 28.8
10: 17.5
ABC: 15.3
SBS: 7.5

Primary channel:
Seven: 19.3
Nine: 18.8
10: 12.0
ABC: 10.8
SBS: 4.4

Multichannels:
9GEM: 6.7
7mate: 3.7
9GO!: 3.6
10 BOLD: 3.4
7TWO: 2.8
ABC KIDS Comedy: 2.5
7flix: 2.3
10 Peach: 2.1
9Life: 1.9
ABC News: 1.4
SBS Food: 1.3
SBS VICELAND: 0.9
SBS World Movies: 0.8
ABC ME / 7food: 0.7
NITV: 0.2

Nine led the demos 16-39 and 25-54.

Nine won Sunday – Wednesday. Seven took out Thursday – Saturday. ABC bettered 10 on Saturday.

Nine claimed victory in Sydney, Melbourne & Brisbane. Seven owned Adelaide & Perth.

Beat brands last week were:

Nine: The Block (Launch: 993,000), Nine News (Sun: 992,000), Seachange (787,000), Ashes Series (9GEM: 764,000).

Seven: Seven News (Sun: 1.06m), Australia’s Got Talent (Sun: 819,000), Home and Away (619,000), The Chase (591,000).

10: The Bachelor (Wed: 735,000), Australian Survivor (Tues: 723,000), Have You Been Paying Attention? (653,000) and The Project (7pm: 494,000).

ABC: ABC News (Sun: 642,000), Shaun Micallef’s Mad as Hell (614,000), Hard Quiz (587,000) and Back Roads (569,000).

SBS: London: 2000 Years of History (288,000), Tony Robinson: Egyptian Tomb Hunting (230,000), The Hunting (224,000) and Secrets of the Queen’s Children (188,000).

Corrected.

3 Comments:

  1. Your comment on the breakfast shows tieing, was that Sunday to Saturday? As Nine’s boss publicly posted online that they “won” [Today Show] in Melbourne a couple days ago.

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