Ashes helps Nine to take the week

The Block may have led Nine’s week but it was the huge draw of the Ashes on 9GEM -a multichannel record share- that helped it secure the latest ratings win.

Seven’s primary channel share actually eclipsed Nine, with AFL again giving it a big push at the end of the week.

10 lifted slightly on the preceding wk.

In the ongoing breakfast TV battle Sunrise had a clear win over Today and News Breakfast, but Seven & Nine shows tied the week in Melbourne.

Nine: 30.9
Seven: 28.8
10: 17.5
ABC: 15.3
SBS: 7.5

Primary channel:
Seven: 19.3
Nine: 18.8
10: 12.0
ABC: 10.8
SBS: 4.4

9GEM: 6.7
7mate: 3.7
9GO!: 3.6
10 BOLD: 3.4
7TWO: 2.8
ABC KIDS Comedy: 2.5
7flix: 2.3
10 Peach: 2.1
9Life: 1.9
ABC News: 1.4
SBS Food: 1.3
SBS World Movies: 0.8
ABC ME / 7food: 0.7
NITV: 0.2

Nine led the demos 16-39 and 25-54.

Nine won Sunday – Wednesday. Seven took out Thursday – Saturday. ABC bettered 10 on Saturday.

Nine claimed victory in Sydney, Melbourne & Brisbane. Seven owned Adelaide & Perth.

Beat brands last week were:

Nine: The Block (Launch: 993,000), Nine News (Sun: 992,000), Seachange (787,000), Ashes Series (9GEM: 764,000).

Seven: Seven News (Sun: 1.06m), Australia’s Got Talent (Sun: 819,000), Home and Away (619,000), The Chase (591,000).

10: The Bachelor (Wed: 735,000), Australian Survivor (Tues: 723,000), Have You Been Paying Attention? (653,000) and The Project (7pm: 494,000).

ABC: ABC News (Sun: 642,000), Shaun Micallef’s Mad as Hell (614,000), Hard Quiz (587,000) and Back Roads (569,000).

SBS: London: 2000 Years of History (288,000), Tony Robinson: Egyptian Tomb Hunting (230,000), The Hunting (224,000) and Secrets of the Queen’s Children (188,000).



  1. Your comment on the breakfast shows tieing, was that Sunday to Saturday? As Nine’s boss publicly posted online that they “won” [Today Show] in Melbourne a couple days ago.

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