Ashes helps Nine to take the week
Ratings: Seven won in primary channel share, but a 9GEM record helped Nine to a winning week.
The Block may have led Nine’s week but it was the huge draw of the Ashes on 9GEM -a multichannel record share- that helped it secure the latest ratings win.
Seven’s primary channel share actually eclipsed Nine, with AFL again giving it a big push at the end of the week.
10 lifted slightly on the preceding wk.
In the ongoing breakfast TV battle Sunrise had a clear win over Today and News Breakfast, but Seven & Nine shows tied the week in Melbourne.
10 BOLD: 3.4
ABC KIDS Comedy: 2.5
10 Peach: 2.1
ABC News: 1.4
SBS Food: 1.3
SBS VICELAND: 0.9
SBS World Movies: 0.8
ABC ME / 7food: 0.7
Nine led the demos 16-39 and 25-54.
Nine won Sunday – Wednesday. Seven took out Thursday – Saturday. ABC bettered 10 on Saturday.
Nine claimed victory in Sydney, Melbourne & Brisbane. Seven owned Adelaide & Perth.
Beat brands last week were:
Nine: The Block (Launch: 993,000), Nine News (Sun: 992,000), Seachange (787,000), Ashes Series (9GEM: 764,000).
Seven: Seven News (Sun: 1.06m), Australia’s Got Talent (Sun: 819,000), Home and Away (619,000), The Chase (591,000).
10: The Bachelor (Wed: 735,000), Australian Survivor (Tues: 723,000), Have You Been Paying Attention? (653,000) and The Project (7pm: 494,000).
ABC: ABC News (Sun: 642,000), Shaun Micallef’s Mad as Hell (614,000), Hard Quiz (587,000) and Back Roads (569,000).
SBS: London: 2000 Years of History (288,000), Tony Robinson: Egyptian Tomb Hunting (230,000), The Hunting (224,000) and Secrets of the Queen’s Children (188,000).