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Here’s what networks said about bidding on The Masked Singer

Back in January a potential TV hit was being shopped to all networks.

It was August 2018 when TV Tonight asked if a little-discussed show called The Masked Singer would be the next big singing show in Australia? So far that’s proven true.

And several months later network programmers were asked if they were interested in grabbing it?

Here’s what they said…

Angus Ross, Seven Director of Programming:
“It’s a very interesting show, doing good numbers in the US. Who is it behind the mask? They haven’t been major celebrities so far but it’s out there and different, I’ll give it that. And it’s working. I’m sure everyone’s looking at it. It could go either way in this market, but I’d say it’s on everyone’s radar.”

Hamish Turner, Nine Program Director:
“It’s fun. It’s a singing detective show. It’s quirky, even the way they do the interviews. It’s bizarre but engaging. Although it’s about the performance, a lot of it is about who the hell is under that costume. If you talk about co-viewing (wth families) it delivers that, and it’s done a good job for FOX. We look at everything, and you’d be mad not to. We’ve definitely had a look at it.”

Daniel Monaghan, 10 Head of Programming:
“It’s an out of this world format and it appears to be working in the US. I remember it with Ryan Reynolds in the Korean version. I’m sure that someone will make it. Have we got it? No. has it been pitched to everyone? Absolutely. Have we been watching the numbers closely in the US? Certainly. Whether or not it would hold for a number of years, past a ‘stunt’ remains to be seen. You’d have to be mad not to be looking at it, but it’s very, very expensive.”

12 Responses

  1. The ‘expensive’ part of the show is flying out Lindsay Lohan to sit there and guess every masked singer as someone completely ludicrous (i.e Latoya Jackson, Kelly Slater).

    1. I think she is doing okay, considering none of the panel gave guessed correctly yet. It really could be anyone behind the mask. She’s quite down to earth and seems to work well with the others. P90

  2. From this, I think it’s clear that it was between 9 & 10 to be getting the program… though I think it might have been suited more to 10’s formatting and audience. One day, I think, the show’s rights could be sold to Nine after a couple of years of juicing it…

  3. Wow it’s a fun show but it certainly doesn’t look ” very very expensive ” as the Ten guy said.
    The hosts would be the most expensive thing about it , as the sets and clues etc look pretty stock average to me.
    The calibre and cost of the Masked Singers would vary wildly I guess, and do they actually ” sing ” under all that plastic or is it a dubbed track ?
    Lip synching definately doable in this particular show.

    1. Gretel said they actually sing and it would be the format rights that would be expensive. The Big Brother rights used to cost around 20 million per year when it aired on Ten.

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