Seven is set to close its 4th multichannel, 7food.
Launched last December after 2019 Upfronts, the food channel has struggled to make in-roads, targeting food lovers, people 16-49, and grocery buyers with children.
But the channel has been devoid of any first-run local content, despite plans to launch original titles. At just 1.9% of Seven Network viewing it also regularly trails SBS Food.
Seven sources indicated the channel’s future was unclear.
Yesterday CEO James Warburton also flagged 7mate would switch to HD in 2020 and announced a relaunch of 7flix.
The axing of 7food would free up more spectrum for 7mate and allow for AFL games to be in HD around the country through Seven / 7mate.