How 7food helped Seven win the ratings week
Ratings: Having one extra multichannel makes all the difference for Seven.
It was a curious week in the ratings last week with Nine coming first in primary channel share and demos, but beaten in network share by Seven.
Just 0.6% split the two rivals -meaning the 0.7% share on 7food helped Seven to cross the line.
Since last December Seven has enjoyed one extra channel than Nine and last week it made all the difference.
Despite The Masked Singer topping the week 10 was light on and slipped behind the ABC. SBS was up last week.
10 BOLD: 3.7
7mate / 9GO!: 3.6
ABC KIDS Comedy: 2.8
10 Peach: 2.1
ABC News: 1.5
SBS VICELAND: 1.3
SBS Food: 1.1
SBS World Movies: 0.9
7food / ABC ME: 0.7
Nine led the demos 16-39 and 25-54.
Seven led on Sunday, Thursday, Friday & Saturday. Nine claimed Monday, Tuesday & Wednesday. ABC bettered 10 on Sunday, Wednesday, Friday & Saturday.
Nine won Sydney, Melbourne & Brisbane. Seven won Adelaide & Perth.
Best brands last week were:
Seven: The All New Monty: Ladies Night (Performance: 1.03m), Seven News (Sun: 957,000), Home and Away (614,000) and The Real Dirty Dancing (Mon: 580,000).
Nine: The Block (Sun: 1.03m), Nine News (Sun: 878,000), A Current Affair (706,000) and 60 Minutes (573,000).
ABC: Gruen (755,000), Hard Quiz (667,000), ABC News (Sat: 624,000) and Utopia (599,000).
10: The Masked Singer (Reveal: 1.07m), Have You Been Paying Attention? (821,000), Gogglebox (561,000) and The Project (7pm: 421,000).
SBS: How the Victorians Built Britain (231,000), Britain’s Ancient Tracks (219,000), Britain’s Most Historic Towns (214,00) and Hitler’s Secrets (212,000).