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Multichannel Survey 2019: 7TWO, 7mate, 7flix, 7food.

7mate is the #1 free to air multichannel while 7food is Seven's newest multichannel.

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TV Tonight presents its 8th annual Multichannel Survey as each network provides details on the brand and performance of their multichannels.

Since last year’s survey, Seven has added 7food, which targets food lovers, people 16-49, Grocery Buyers with Children.

Here are the responses from Seven.

7TWO

BRAND IDENTITY:
7TWO offers a broad selection of programs covering a variety of genres including; the best new lifestyle content, factual entertainment as well as being the home for Great British drama.

TARGET DEMOGRAPHIC:
People 35+

FORMAT / TECH PLAYOUT: 
SD MPEG2

RATINGS SHARE / DEMO PERFORMANCE:
Most watched / #1 commercial multi-channel during primetime for key demos: Total Women, P35+, Grocery Buyers

KEY FIRST RUN TITLES:
Bargain Hunt, Escape to the Country, Better Homes and Gardens, Air Crash Investigations, Frankie Drake Mysteries, The Yorkshire Vet, Britain’s Busiest Airport

FIRST-RUN AUSTRALIAN CONTENT:
Secrets of Beautiful Gardens, Better Homes and Gardens, Great Australian Doorstep, Helloworld

RECENT SUCCESS STORIES:
Wimbledon, UK Dramas (Doc Martin, Father Brown, A Touch of Frost)

UPCOMING KEY TITLES:
Secrets of Beautiful Gardens, David Jason: Planes, Trains and Automobiles, Inspector George Gently, The Bletchley Circle, The Yorkshire Vet, Railway Restoration with Peter Snow

UPCOMING CHANGES TO PLAYOUT / NEW CHANNELS:
No

7mate

BRAND IDENTITY:
7mate caters for all male viewers and offers a broad range of live sport, comedy, animation, blockbuster movies and is the home of many top rating factual programs.

TARGET DEMOGRAPHIC:
Men 16-54

FORMAT / TECH PLAYOUT:
SD MPEG2

RATINGS SHARE / DEMO PERFORMANCE:
7mate is the #1 free to air multi-channel in Australia for total people and all key demographics

KEY FIRST RUN TITLES:
Outback Truckers, Full Custom Garage, Pawn Stars, The Simpsons, Family Guy, American Dad, premiere movies

FIRST-RUN AUSTRALIAN CONTENT:
Rostered On, Fat Pizza: Back In Business, Towies, Outback Truckers, Aussie Lobster Men, Aussie Salvage Squad, MegaTruckers

RECENT SUCCESS STORIES:
Outback Truckers, Talking Footy (Melbourne, Adelaide, Perth), AFL in Sydney, Brisbane, Perth

UPCOMING KEY TITLES:
Fat Pizza: Back In Business, Bushfire Wars, The Trade Game (Melbourne, Adelaide, Perth), Australian Spartan

UPCOMING CHANGES TO PLAYOUT / NEW CHANNELS:
No

7flix

BRAND IDENTITY:
7flix caters for all female viewers and offers a broad range of drama, comedy, docusoap and, of course, movies.

TARGET DEMOGRAPHIC:
Women 16-54

FORMAT / TECH PLAYOUT: 
SD MPEG2

RATINGS SHARE / DEMO PERFORMANCE:
Accounts for 6.9% of Seven Network Viewing, recording 3.2% commercial share among W18-54.

KEY FIRST RUN TITLES:
Grey’s Anatomy, The White Rabbit Project, Picker Sisters, Ink Master

FIRST-RUN AUSTRALIAN CONTENT:
No

RECENT SUCCESS STORIES:
Friday and Saturday movies (eg. The Parent Trap, Romancing The Stone, 47 Ronin, Hidden Figures)

UPCOMING KEY TITLES:
My Crazy Birth Story

UPCOMING CHANGES TO PLAYOUT / NEW CHANNELS:
No

7food network

BRAND IDENTITY:
Food Glorious Food

TARGET DEMOGRAPHIC:
Food lovers, People 16-49, GB w Children.

FORMAT / TECH PLAYOUT:
MPEG 4

RATINGS SHARE / DEMO PERFORMANCE:
Accounts for 1.9% of Seven Network Viewing. Attracting the younger demographic as it continues to increase audience for P18-39 since its launch.

KEY FIRST RUN TITLES:
Crazy Cakes, Reality Cupcakes, Buddy v Duff.

FIRST-RUN AUSTRALIAN CONTENT:
(Did not respond)

RECENT SUCCESS STORIES:
Ramsay’s Kitchen Nightmares, Ramsay’s 24 Hours To Hell And Back, Ramsay’s Hotel Hell

UPCOMING KEY TITLES:
(Did not respond)

UPCOMING CHANGES TO PLAYOUT / NEW CHANNELS:
No

10 Responses

  1. I wonder if 7Flix will stay the home of Grey’s Anatomy or they’ll put it back on the main channel. They never seem to be able to make up their minds.

  4. One important factor that needs to be mentioned is the reach of the channel. Many of these channels particularly 7 Flix are not available in Rural areas or via Foxtel

        1. My mothers foxtel doesn’t have 7Two, 9Gem or HD main channels. She has the same package as me. Foxtel say its because she has Satellite, not Cable.

          1. I guess that explains it then, as I’m on satellite too. I didn’t know the channel offerings would be different for satellite and cable users!

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