New football deal soft in first outing on ABC

ABC’s new deal for A-League & Socceroos has not generated strong results in its first outing.

A World Cup Qualifier: Australia v Nepal match could only manage 191,000 viewers last night, which was fourth in its slot. There were better results on the field where Australia beat Nepal 5-0.

The Block led at 7:30 with 747,000 ahead of The Bachelorette on 631,000. 7:30 (515,000), Bride and Prejudice (384,000) both followed.

A penultimate Gogglebox led from 8:40pm at 704,000 and topped the 25-54 demo. It was miles in front of its nearest competition Love Island at 240,000.

While Nine led in primary channel share Seven network won Thursday with 28.9% then Nine 26.8%, 10 22.7%, ABC 13.5% and SBS 8.1%.

Seven News was #1 with 914,000 / 893,000 for Seven then Home and Away (583,000) and The Chase (468,000 / 281,000). Movie: Kingsmen: The Golden Circle drew 187,000.

Nine News drew 773,000 / 759,000 for Nine. A Current Affair (637,000), Hot Seat (408,000 / 232,000).

The Project drew 427,000 / 232,000 for 10 then 10 News First (302,000). Law & Order: SVU was 171,000 then a low result for Celebrity Name Game (160,000).

ABC News (598,000), Sammy J (226,000) and The Drum (140,000) also comprised ABC’s night.

On SBS it was Monty Don’s Paradise Gardens (187,000), Ainsley’s Australian Market Menu (179,000), SBS World News (141,000) and The Name of the Rose (72,000).

NCIS led multichannels with 193,000 on 10 BOLD.

The Morning Show: 125,000 / 71,000
Today Extra: 91,000 / 67,000
Studio 10: 57,000 /

OzTAM Overnights: Thursday 10 October 2019

24 Comments:

  1. battlestargalactica

    It’s worth looking at the audience split between ABC and Fox for this match to get some context. As a very general rule of thumb Fox will earn around a third of the viewing audience that FTA gets for a simulcast AFL game such as Friday Night Football. So with Fox pulling 48k for this match the ABC figure doesn’t look too bad. It’s reflective of the interest in the game.

  2. The ratings for Socceroos games will improve when they face stronger opposition. I knew what to expect from this game and couldn’t bother to tune in. Any form of sport that many fans know is going to be so one-sided has no appeal to many of us.

    • Remember that this is the second round of World Cup qualifiers, so naturally it is weaker opposition, but the third round is where it will get interesting as we could face arch rivals Japan in the third round. Also worth noting is this is also the second round of Asian Cup qualifiers for the 2023 Asian Cup (that’s why Qatar is competing in the qualifiers even though they automatically qualify for the World Cup) in China and if memory serves me right, the top two in each group qualifies directly for the Asian Cup. Qualifications split up after the end of the second round.

  3. Wasn’t the World Cup qualifier on delay outside of AEDT? Don’t think that would be helping. With that said, don’t think the ABC would be stoked about the numbers.

  4. While I knew that the ABC has scored the A-League, I didn’t know of this match. Would have watched it if I had seen some advertising on an ABC station, or heard on the radio.

    • The next Socceroos match is on Tuesday evening (15/10). It’s on SBS Viceland, kickoff is at 10.40pm AEDT but coverage starts 15 mins earlier. I’m not sure where in Australia you are but I think this match is live nationwide.

    • I don’t see the show disappearing due to its BVOD. Whether primary channel is its natural home is a valid question and one Nine is probably looking hard at. I’d like to see a second week before contemplating a move. Things need to settle.

  5. I’ve been watching CNG, but lately have been wondering who on earth is that. Their Celebrity choices are dire and very Sydney based (obviously due to location), but some I’ve never even heard of. If only Pointless could return, which isn’t going to happen. Maybe give Press Your Luck another run !!

    • 10 has tried game show after game show at 6pm. It simply isn’t working. But if they were to try another game show, perhaps they can consider bringing back Jeopardy? (though that would probably lend itself better to a one hour timeslot, unless they ask fewer questions)

      Jeopardy enjoyed a successful run in the 70s, and returned briefly in 1993 on TEN, but didn’t last long upon its 90s revival. Jeopardy consistently rates well quite on Foxtel (and is often in the top 20 overnight ratings), so there is some potential, but 10 needs to try something different at 6pm. CNG is intolerably vapid and has no element of audience-at-home participation, which is where it completely fails as a game show (not to mention the nobodies being passed as “celebrities”).

    • An Aussie version of Press Your Luck would be awesome. F
      6pm is the most important timeslot, it sets up the night. 10 needs a recognizable game show there. Not a niche program that nobody has heard of. I love the American Wheel of Fortune and the new Press Your Luck is good too.

    • Both 7 and 9 news at 6 regularly rate from 800K to 1 mill. It wouldn’t matter what 10 put on at 6 o’clock. Even if they moved The Project it wouldn’t rate anywhere near that…

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