10’s 2020 Upfronts are announced on Thursday morning and amongst the many unknowns is whether any Pilot Week titles will proceed to a series.
Sitting in the box seat is reality / observational series I Am Roxy, starring Sydney PR queen Roxy Jacenko. The Matchbox Pictures / 2 Scoops Media project was the highest-rating Pilot Week title of either 2018 or 2019.
Two weeks ago Matchbox Pictures managing director Alistair McKinnon told TV Tonight he was yet to hear any decision on the controversial talent.
“I think Roxy would be the first person to admit she can be a polarising figure. The response on social media absolutely played that out,” he said.
“But there is no denying she is an incredibly successful businesswoman. She knows what her brand is, she understands marketing and PR unlike anybody else in the country, I think, in terms of the way she’s been able to build her business.
“I think 10 are still waiting for aggregated numbers across catch-up and consolidation. They have to look overall at the balance of Pilot Week and what their objectives are for next year.
“Obviously we would love a series pick-up, but it’s just a little bit soon, I think.”
It’s not clear if in the intervening two weeks Matchbox has received the green light to proceed, but look to Thursday morning for an update.