Last week at Seven’s Upfronts newly-installed CEO James Warburton gave advertisers a frank admission of the network’s under-performance this year.
“We have been weak, inward focused, tired and stagnant. Recently we have had a string of poor programs and failures by our own high standards. We have let others take a share of what we have been so good at in the past. We haven’t thrown a punch over the last quarter and, to be frank, it’s been disappointing,” he admitted.
Nine is on track to claim the year with another week under its belt last week.
The reveal of Cody Simpson on The Masked Singer was the week’s biggest audience, but The Block continues to underpin Nine’s success.
For those counting, Nine has 22 weeks won to Seven’s 14 in Total People.
10 BOLD: 4.0
ABC KIDS Comedy: 2.6
9Life / 10 Peach: 2.4
ABC News: 1.3
SBS Food: 1.2
SBS VICELAND: 1.1
SBS World Movies: 0.8
ABC ME: 0.5
Nine led 16-39 and 25-54 demos.
Nine won Sunday, Tuesday & Friday. Seven won Wednesday, Thursday & Saturday. 10 won Monday. ABC bettered 10 on Friday.
Nine led in Sydney, Melbourne & Brisbane. Seven triumphed again in Adelaide & Perth.
Best brands last week were:
Nine: The Block (Sun: 1.1m), Nine News (Sun: 789,000), A Current Affair (686,000) and 60 Minutes (535,000).
Seven: Seven News (876,000), Home & Away (546,000), Motorbike Cops (521,000) and The Good Doctor (495,000).
10: The Masked Singer (Final Reveal: 1.37m), Have You Been Paying Attention? (928,000), The Bachelorette (Wed: 628,000) and Rugby World Cup (467,000).
ABC: Gruen (640,000), ABC News (Sun: 598,000), Four Corners (533,000) and 7:30 (524,000).
SBS: Struggle Street (255,000), Building Britain’s Canals (239,000), Jumbo Jet: 50 Years in the Sky (235,000) and How the Victorians Built Britain (229,000).
Including this week there are 5 more weeks of survey.