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David Lynn to oversee 10 for ViacomCBS

Merger of two US media giants puts a new exec with 10 on his portfolio.

10 will have a new US exec to oversee its operations for the merged ViacomCBS board.

He is David Lynn, who has served as President and Chief Executive Officer of Viacom International Media Networks since 2017, now overseeing all of Viacom’s media networks and related businesses outside the U.S.

Previously, he was President of VIMN UK, Northern and Eastern Europe, during which time he helped lead the acquisition of Channel 5 Broadcasting in 2014. He assumed this position after serving as Executive Vice President, Managing Director of the group.

Before that, Lynn was responsible for Viacom’s distribution strategy outside the U.S., overseeing deals with key international affiliates and securing distribution for Viacom content on video-on-demand platforms. Lynn joined Viacom in 1999 and has held a range of positions across the company’s brands.

Encouragingly he has been a regular visitor to Australia in his role for Viacom and at Channel 5 he had both Neighbours and Home & Away on the schedule.

Until now 10 has been under the watch of CBS Global Distribution Group CEO Armando Nuñez, who is so fond of 10 he has been to several Upfronts and knows 10 personalities by name.

Nuñez will serve as Chairman, Global Distribution and Chief Content Licensing Officer, ViacomCBS, which should keep him close to 10’s US titles and programming team.

Bob Bakish, President and Chief Executive Officer, Viacom, will serve as President and Chief Executive Officer of ViacomCBS.

The merger remains subject to customary closing conditions and is expected to close by early December.

Source: tvweek.com

3 Responses

    1. Really if TV Rights/Licencing/Distribution deals fell the right way 10 are in the position to potentially do so much and have a channel for almost all demos and tastes. Which goes to how long deals are with Foxtel for one (CW shows etc), plus I’m not 100% sure if 9GO still have rights to Nickelodeon programming having got that off TEN/Eleven in 2015

      There’s MTV as you say, Comedy Central as below, Nick JR/Nickelodeon/Nick After Dark, then a CW one and also if they want to continue with the likes of Friends, Two and Half Men etc., a Hits TV one (which could include shows like Psych, Monk, White Collar). BOLD is already working for that particular Demographic and 10 could just continue on as is with general programming, probably would relaunch Peach as 10Hits and do a big launch for MTV rather than making Peach that.

      However yeah the programming choices are amazing for 10 now,…

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