Melbourne Cup tops ratings race

10’s return to Spring Racing Carnival was led by the Melbourne Cup race which topped the ratings week at 1.44m viewers (adjusted from 1.32m Overnight).

That was down on 2018’s 1.9m amid a controversy of protests and some social media negativity over coverage. But across the week 10 claimed a Reach of 4.1 million people (metro + regional). Reach equates to the amount of viewers who watched 5 minutes or more.

With the finish line in sight however, it was another winning week for Nine.

Network:
Nine: 30.5
Seven: 27.2
10: 17.2
ABC: 16.8
SBS: 8.3

Primary channel:
Nine: 20.5
Seven: 16.8
ABC: 11.9
10: 11.3
SBS: 5.2

Multichannels:
9GO!: 4.3
7mate: 4.1
10 BOLD: 3.6
7TWO / 9GEM: 3.4
ABC KIDS Comedy: 2.7
9Life / 10 Peach: 2.3
7flix: 2.1
ABC News: 1.5
SBS Food: 1.2
SBS VICELAND: 1.0
7food / SBS World Movies: 0.8
ABC ME: 0.6
NITV: 0.2

Nine led the demos 16-39 and 25-54.

Nine won every night of the week except Thursday, which fell to Seven. ABC bettered 10 on Sunday, Friday & Saturday.

Nine claimed Sydney, Melbourne & Brisbane, while Seven won Adelaide & Perth.

Best brands last week were:

Nine: The Block (Sun: 1.13m), Nine News (Sun: 842,000), A Current Affair (719,000) and 60 Minutes (525,000).

Seven: Seven News (Sun: 919,000), Home and Away (549,000), The Chase (498,000) and Motorbike Cops (498,000).

10: Melbourne Cup (Race: 1.44m), The Bachelorette (Thu: 701,000), Have You Been Paying Attention? (611,000) and The Amazing Race Australia (Mon: 532,000).

ABC: ABC News (Sun: 654,000), Gruen (649,000), Four Corners (576,000) and Australian Story (573,000).

SBS: Britain’s Ancient Tracks (234,000), Secrets of the Railway (223,000), Insight (220,000) and The Royal House of Windsor (193,000).

Including this week there are 3 more weeks of survey.

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