7food to close broadcast on December 28

As previously tipped by TV Tonight, 7food is set to cease broadcasting, with December 28 now expected as its final date.

But the brand is understood to still be continuing under Seven.

The change will mean Seven loses around 0.7% share per week, having launched a year ago. This will leave SBS Food as the sole Free to Air food channel, a point it kept making to advertisers at its recent Upfronts.

Meanwhile there are also whispers 7mate could go HD as a result of the changes.

36 Comments:

  1. Sad about this, it is one of my favourite channels. I would gladly sacrifice Bold and Peach to keep 7Food (if that were possible).

    If SBS want to boast about being the only food channel, then they need to buy back all the great shows that went to 7Food, and ditch many of the repetitive travel and eat shows.

  2. jezza the first original one

    Movies, food, money & comedy have all failed..?? Yes Agreed, so surely its time for ch7 to have a soft porn channel???? They could call it 7XXX.

  3. Gem has been HD in Sydney for a while.
    All channels should be in HD…. what year/decade are we in!!
    If you have a TV from around the last 10 years it should be able to show HD….. and if it can’t get a new TV…. if you can’t afford a new TV get a Set Top Box you can pick one up for no more than $50.
    This country is so backwards in everything we do.

  4. Obviously, the loss of 7Food’s earnings and ratings will need to be made up elsewhere. Improving 7Mate’s video quality will not be enough unless there’s an HD only contract up for grabs.
    Gem’s on again, off again HD might work for 7Mate.
    Movies, money, food and comedy channels have all failed to gain traction with viewers. What’s left may be unpalatable but profitable. Send your ideas to Seven.

  5. 7mate should’ve been made HD years ago given the frequency of how often sport is shown on it. If SBS and Nine have no issues fitting a 2nd (or even 3rd) HD channel onto their spectrum, 7 has no excuse either.

  6. It just regurgitated all the worst shows (like Mystery Diners) that used to be on SBS Food with no new episodes. I really don’t know why they bothered.

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