As previously tipped by TV Tonight, 7food is set to cease broadcasting, with December 28 now expected as its final date.
But the brand is understood to still be continuing under Seven.
The change will mean Seven loses around 0.7% share per week, having launched a year ago. This will leave SBS Food as the sole Free to Air food channel, a point it kept making to advertisers at its recent Upfronts.
Meanwhile there are also whispers 7mate could go HD as a result of the changes.