Nine last night unveiled 2020’s oddest promo so far with Karl Stefanovic channeling Hannibal Lecter.
In the promo, Karl is behind a cell with Allison Langdon approaching with caution, Jodie Foster-style.
“I’ve missed the smell of morning coffee,” he declares, before adding, “apparently I’ve been a very naughty boy.”
With the Nine line that “It won’t be boring!” the network seems to be pushing for spontaneity and riffing on Stefanovic’s dangerous personality.
It differs from Seven’s “family” line with Sunrise and ABC’s more serious approach to things on News Breakfast. I guess points for thinking outside the square…
Yet while Karl won’t win any Logie awards for acting, I wonder if this signals he is off the leash and where that may take us in terms of wayward Live TV. Be careful what you wish for…?