Nine will launch “high adrenaline reality” channel 9Rush, a joint venture with Discovery Inc. on April 5.
The male-skewing channel will launch on Channel 96 at 7.00pm on Sunday, April 5 with the exclusive premiere of the new series of Top Gear UK.
Drawing upon Discovery’s back catalogue of real-life entertainment, all titles are brand new, free-to-air-first programs including “digging for riches in Gold Rush: Parker’s Trail, street racing in Oklahoma with Street Outlaws, kicking in doors with the police in the USA on Live PD, transforming rusty wrecks into one-of-a-kind rides with Kindig Customs, or extreme survival off the grid in the wilderness with Alaskan Bush People.”
It will also include free-to-air, premiere episodes of Running Wild with Bear Grylls, and Man vs Wild.
“At Discovery, we’re dedicated to powering the passions of our audiences with the best in real-life entertainment,” Rebecca Kent, General Manager, Discovery Australia, New Zealand & Pacific Islands, says of the extension of Nine and Discovery’s existing partnership.
“Action and adventure is a huge part of our DNA and we’re proud to be bringing our globally renowned and loved programming to 9Rush. We look forward to strengthening our partnership with Nine and connecting new viewers to Discovery’s powerhouse programs.”
“Nine are thrilled to partner with Discovery to deliver premium, free to air first content. As a global leader in real-life entertainment, Discovery’s dedication to serving audiences with content which inspires, informs and entertains is second to none,” said Nine’s Program Director, Hamish Turner.
“The deal will deliver Nine and 9Now thousands of free to air premiere episodes. 9Rush audiences will be spoilt for choice, with an extensive range of high action and adventure programming, available on Australia’s latest channel and available free on 9Now.”