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News Breakfast narrows gap with Sunrise

Ratings: A closer tussle in the morning. Nine claims primetime.

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The Breakfast battle continued yesterday with no public holidays anywhere in sight…

Sunrise won the 7-9am battle but at 237,000 that was on the lower side for the Seven show.

News Breakfast hit a record high of 205,000 across two channels (148,000 / 57,000), ahead of Today at 193,000 -a lift from its Monday low of 155,000.

Meanwhile in primetime Married at First Sight won its slot at 950,000 and topped the demos, defeating Australian Survivor (611,000), 7:30 (600,000), My Kitchen Rules (490,000), Great Australian Railway Journeys (362,000) and Foreign Correspondent (345,000).

Paramedics was very high at 579,000 from 9pm then The Good Doctor (389,000) and NCIS (284,000) and Insight (268,000 from 8:30pm).

Nine network won Tuesday with 31.0% then Seven 24.9%, 10 18.5%, ABC 15.9% and SBS 9.8%.

Nine News drew 872,000 / 849,000 for Nine then A Current Affair (677,000) and Hot Seat (450,000 / 271,000) and Kings Cross ER (335,000).

Seven News was #1 at 955,000 / 908,000 for Seven. Home and Away (578,000) and The Chase (503,000 / 328,000) followed. Gold Digger was 125,000.

The Project was 509,000 / 307,000 for 10. 10 News First was 380,000 / 264,000. NCIS: Los Angeles was 170,000.

ABC News won its slot at 727,000. Louis Theroux’s Altered States (227,000)  The Drum (194,000) and Rick Stein’s Road To Mexico (146,000).

On SBS it was Dateline (151,000) SBS World News (141,000), and The Feed (60,000).

NCIS topped multichannels at 183,000.

OzTAM Overnights: Tuesday 10 March 2020

9 Responses

  1. David can I ask why it us ok for you to aggregate News Breakfast ratings from 2 channels but not when someone like 10 did it with Family Feud. Your negativity against Today is worse than News Ltd since 9 bought Fairfax.

    1. Sure, I don’t mind you asking the question if you care to wait for the answer. FF did not offer separate multichannel figures, and I would suggest roadblocking is a trick to prevent media reporting the true primary channel figures. ABC demonstrates it can be done, so I’m happy to file both. FYI I have at various stages avoided similar roadblock numbers for 7, 9 and 10. As for negativity to Today what articles aside from ratings are you referring to? As a media commentator I don’t apologise for reporting ratings performance. I also did not file on Karl’s marital saga for about 2 years because it wasn’t work-related. Over to you…

  4. Goes to show Today needs to take some risks or re-invent the content and formula.

    Sunrise is a great show.
    Breakfast is a very different good show

    However. Today is just a weaker version of Sunrise

  5. News Breakfast is great. And I like it much better without all those incessant commercial breaks. Has anyone else noticed how many ads are shown between 6am and 7am on Sunrise? It’s like way more than supposed to be every single morning.

    1. yep the amount of ad breaks is ridiculous, around once every 6 mins. Of course people are turning to ad free ABC, but i wonder whats taken them so long since its been like that for years now…

  6. Vindicates my theory that people turn to reliable sources in times of crisis or big news stories. That and Lisa and Michael have developed a great chemistry. Lisa is more and more showing herself to be a warm and intelligent presence on screen. Good for them!

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