What happens if Seven stop making Kid’s TV?

Media regulator the Australian Communications & Media Authority would consider any failure by a Free to Air broadcaster to meet its Children’s TV quotas “very seriously.

ACMA Chair Nerida O’Loughlin addressing a Senate Estimates hearing this week, was asked what might happen if Seven, or any commercial broadcaster, failed to meet their quotas?

“We would take that very seriously,” she explained. “I note that the press reports indicate that Channel Seven are suspending production. But I also note that they have indicated that they don’t intend to breach their Children’s quota requirements for this year nor next year.”

ACMA was also asked what steps it might take if a network was found to be in breach.

“Our enforcement options for breach of the Australian Content Standard or Children’s Television Standard, (is) a variety of powers ranging from acceptance of an enforceable undertaking, issuing a civil penalty order, prosecution of an offence, remedial directions, suspension and cancellation of license,” said O’Loughlin.

ACMA assesses annual compliance around February / March each year.


  1. Bluey is an outlier… when was the last time a children’s show on 7 et al cracked 150,000? The quotas are from a bygone era, before YouTube, iView, Stan and Netflix.

  2. Anthony The Koala

    First, this has nothing to do with the presenters of childrens’ programming on the commercial networks.

    Rather it is quality of the programs are under par. Why I say under par, is that improvement in quality is possible. Today’s children’s programming lacks the imagination and fantasy compared to the 1960s and 1970s.

    Yes these programs do cost money but it may attract more viewers.

    In the 1960s and 1970s there was the “Magic Circle Club” (ATV0) and its successor “Adventure Island (ABC). The programs were serialised over five days with the Friday edition concluding what was started on Monday.

    There was an effort in the quality of the sets and acting. It included elements of pantomime where some female roles were played by males, for example Mother Hubbard (Fred Tupper) and Mrs Flowerpots (Bryan Crossley).

    It is a pity that these shows were never recorded in colour…

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