Media regulator the Australian Communications & Media Authority would consider any failure by a Free to Air broadcaster to meet its Children’s TV quotas “very seriously.
ACMA Chair Nerida O’Loughlin addressing a Senate Estimates hearing this week, was asked what might happen if Seven, or any commercial broadcaster, failed to meet their quotas?
“We would take that very seriously,” she explained. “I note that the press reports indicate that Channel Seven are suspending production. But I also note that they have indicated that they don’t intend to breach their Children’s quota requirements for this year nor next year.”
ACMA was also asked what steps it might take if a network was found to be in breach.
“Our enforcement options for breach of the Australian Content Standard or Children’s Television Standard, (is) a variety of powers ranging from acceptance of an enforceable undertaking, issuing a civil penalty order, prosecution of an offence, remedial directions, suspension and cancellation of license,” said O’Loughlin.
ACMA assesses annual compliance around February / March each year.