Fake crowd noise, but NRL helps Nine to a win.

NRL fans were divided on social media last night over the use of crowd cheers injected into an empty stadium.

But the return of League proved a drawcard for Nine, if split across primary and multichannels.

OzTAM noted 535,000 on primary channels in Sydney & Brisbane, but there were another 84,000 watching on 9GEM, helping Nine to a winning network share for the night.

MasterChef Australia easily topped entertainment and the demos at 960,000, outranking 7:30 (572,000), RBT (239,000 in 3 cities), The World’s Most Beautiful Railway (257,000) and The Heights (198,000).

Later Grand Designs Australia was 328,000 then Law & Order: SVU (324,000 / 245,000), Barrie Cassidy’s One Plus One (284,000), Seven movie: Crazy Stupid Love (202,000) and How the Victorians Built Britain (197,000).

Nine network won Thursday with 30.3% then Seven 23.6, 10 22.1%, ABC 15.2% and SBS 8.8%.

Nine News (1.06m / 1.01m) was best for Nine then A Current Affair (735,000) and Hot Seat (570,000 / 332,000). Movie: Jason Bourne was 191,000 in 3 cities.

Seven News was #1 with 1.1m / 1.03m for Seven then The Chase (615,000 / 385,000) and an extended Home & Away (524,000).

The Project drew 559,000 / 366,000 for 10 then 10 News First (392,000 / 242,000).

ABC News (801,000),  Sammy J (418,000), The Drum (250,000) also comprised

On SBS it was SBS World News (193,000), Mastermind (120,000) and Zerozerozero just 63,000.

Bluey topped multichannels at 153,000

The Morning Show: 143,000 / 90,000
Today Extra: 104,000 / 58,000
Studio 10: 56,000 / 46,000 /

OzTAM Overnights: Thursday 28 May 2020

17 Comments:

  1. I just noticed that there were also 355k that watched on Fox. Is there any way that figure can be broken down to each city? I’m just curious what damage the SD telecast does to 9GEM in non traditional Rugby League markets.

  2. So glad the NRL is back.!! Better than any other boring TV show currently on these days, all fake scripted drama!!
    I definetely like & support the new crowd noise feature, brings in the excitement back in, more enjoyable and faster. Who cares if tthat part is not real, it’s the only thing you can do right now and it’s much better than the silence from before.
    Unlike All TV Shows/Series they have fake crowd noises and even worse they add more volume level, extremely exaggerate the noise laughter, so very annoying..

    Great job NRL and the Ratings were excellent, well done!
    NRL will Always be the Best, The Greatest Game Of All..!!!!

  3. oceanographer

    Who cares about the fake crowd noise, it doesn’t matter. I’m just glad some live footy is finally back on to watch more than anything.

  4. Ten need to hurry up with their new secondary channel …. would have come second last two nights ahead of seven if they had an extra 1% or so of eyeballs

    • I think that will depend on how distinct it is from Bold and Peach, as when they announced they were doing one they said a General Entertainment channel. Which if it is that then it could pull viewers from Bold and Peach and have the resulting Network shares stay around the same, just on that 1.0% they’d only have to take 0.5% from each. Of course Peach may get rejigged a little and some of those shows go to the new one, maybe Peach will become for that 16-39 Demographic they first said it was going to be.

    • As someone else said the other day, advertisers look at program rating figures especially the Demographics. We don’t care about who claims to have the most viewers across their 6 or 7 channels. That’s for their bragging only. The main channel Demos are what we look at. There’s a finite number of eyes. Adding more channels takes eyes away from the primary channels.

      • Roccosmodernishlife

        I feel like that’s a slightly narrow take on media buying. Not everyone can afford to simply purchase spots in the highest rating and most expensive shows on TV. The multi channels can be great if you’re looking to build reach over a longer period of time. It’s not always as simple as biggest is best.

        • True, but in our regional area (Illawarra) one is bemused by the endless spots for Wagga butchers, Dubbo car yards, Orange chemists, etc. I’ve always hoped that they were not paid spots and just no-charge fillers.

      • Yep, it’s why going back that even though 10 was still the third network that KFC featured heavy in advertising and sponsored segments, even having buckets of chicken on the show as it hit the demos on Big Brother for 10 with KFC were keen on (and phones and cars that were given away). Similarly with Love Island on 9GO, it’s getting the target audience the advertisers want, while huge ratings on TV it is is pulling the right audience and is value for money (with the bonus of 9Now advertising).

        So secondary channels can be important if used correctly, however at the minute Love Island is a rare example, Big Brother could have been if they had extended version or up late on if it was live.

        So yeah main is most important but secondary has it’s place if done right.

  5. I was more put off by the use of the siren to signal 6 again. For some strange reason it sounded like it was coming from inside my house and not from the TV.

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