Redundancies as Nine restructures Sales team

Nine yesterday confirmed redundancies in its Sales team, on the same day as 10, as it restructures with for an integrated cross-platform in television, digital, publishing, radio and data.

As part of the changes, Richard Hunwick assumes responsibility for the television and radio sales teams while Nick Young will have the responsibility for Nine’s digital and publishing sales teams, as well as Nine’s data strategy.

Director of Sales are appointed in each state: Paul Brooks (Sydney), Sam Brennan (Melbourne), Rebecca Lawrie (Brisbane), Sean O’Brien (Adelaide) and Clive Bingwa (Perth).

“There is no doubt that COVID-19 has impacted our lives and our economy in a way that few if any of us have ever seen” said Michael Stephenson (pictured), Nine’s Chief Sales Officer. “However, today’s changes are not driven solely by the impact of the global health crisis on our economy and our industry, rather by the need to create a structure that will allow us to create more innovative marketing platforms for new and emerging categories, to better service the needs of our clients in a more integrated fashion across television, digital, publishing and radio.

“As we navigate ourselves towards the ‘new normal’ there will be enormous opportunity for those that are willing to think differently and challenge the way things have always been done. We are ready. We have the most unique assets, the most senior team, and we now have a fully integrated structure that will make it even easier for our clients to use our content, data and technology to sell more of their products and services.”

Under the new structure, reporting to Stephenson will be Richard Hunwick, Director of Sales – Television & Radio; Nick Young, Director of Sales – Digital & Publishing; Liana Dubois, Director of Powered; Tim Rose Director of Sales – Nine+ (SME); and Warwick Sharp, Director of Sales Operations.

As part of the changes, Nine confirmed there have been some redundancies within the sales team but did not reveal impacted numbers.

Yesterday 10 confirmed a small number of redundancies in its Sales team while Seven culled as many as 50 Sales staff earlier this month.