Extreme sports series Ultimate Tag has been commissioned by Seven from Endemol Shine Australia.
The US format, takes the universally known game of tag and elevates it to indoor arena adrenaline, as everyday Australians try to evade elite ‘Pro Taggers.’ It also pits mixed genders against one another.
Seven’s Network Programming Director, Angus Ross, said: “This is part of our tent pole strategy that delivers epic entertainment to all audiences. We’re excited to be partnering with Endemol Shine Australia to bring Ultimate Tag, a dynamic new format, to Australia next year. Endemol Shine are the masters of supercharging shows to massive success in Australia, and with Ultimate Tag we know they will deliver a great show that our viewers will love, just as they have done with Big Brother this year.
“We can’t wait to bring Ultimate Tag to our audience next year and continue our content led growth story that has reestablished Seven as the place for brands to reach key demographics.”
Mark Fennessy, CEO, Endemol Shine Australia, said: “It’s the fastest and most intense competition ever seen – a supersized family game that just became a sport. Everyday Runners must avoid our professional Taggers – a mischievous group of highly skilled freerunners, parkour artists and elite athletes. It moves at a frightening speed that delivers momentary thrills, surprising victories and startling defeats. Ultimate Tag is blockbuster family entertainment at its pulsating best – the Ultimate Test on the Ultimate Playground.”
The series launched on FOX as broadcast’s highest-rated unscripted Summer debut in three years and FOX’s highest-rated and most-watched unscripted Summer debut in eight years.
Auditions are now open for applicants aged 16 and over for a cash prize.
The series will debut in 2021.