Multichannel Survey: 9GO! / 9GEM / 9Life / 9RUSH

Since last year’s survey, Nine has launched 9RUSH with high adrenaline reality aimed at Men aged 25-54.

This complements the female-skewing 9Life which has 4 upcoming local titles: Country House Hunters Australia with Catriona Rowntree, Dream Homes Revealed with Jennifer Hawkins, Australia’s Best House with Megan Gale and My Aussie Build.

9GO! targets 16 – 39 year olds while 9GEM is one of the few channels openly catering to viewers 55+.


Brand Identity: 9GO! Is for the young, and the young-at-heart, offering a line-up of fun, fresh entertainment, reality, comedy, and blockbuster movies.

Target Demographic: P16-39 + GB with CH

Format / Tech Playout: MPEG-2

2020 Ratings Share / Demo Performance: 9GO! Remains the No.1 commercial multichannel in 2020 with audiences under 40 and GB + Child.

Key First Run Titles: Premiere Movies, Survivor US, American Idol, American Ninja Warrior, Police Ten 7, Emergence.

First-Run Australian Content: Brainbuzz, Smashhdown, Surprises, I Am Me.

Recent Success Stories: Survivor: Winners at War, Despicable Me, Shrek, Minions, The Lego Movie.

Upcoming Key Titles: America’s Top Dog, Paranormal Caught on Camera, The Nanny, Take Me Out, Young Dumb and Banged up in the Sun, The Voice Kids UK, Spy Games.

Upcoming Changes to Playout / New Channels: NA


Brand Identity: 9Gem is an indulgent mix of classic UK comedies and dramas, and top tier factuals.

Target Demographic: P55+

Format / Tech Playout: MPEG-2

2020 Ratings Share / Demo Performance: 9GEM has four of the top five commercial multichannel programs of the year overall.

Key First Run Titles: Agatha Raisin, Brokenwood Mysteries, Death in Paradise, Deadly Cults, Killer Affair, Mark of a Killer

First-Run Australian Content: NRL, International Netball, Women’s T20 World Cup, NRL Test Matches, Australian Open Tennis, ATP Cup.

Recent Success Stories: Death in Paradise, Agatha Raisin, Midsomer Murders, James Bond Movie Marathon, Women’s T20 World Cup.

Upcoming Key Titles: Partners in Crime, Grantchester, DCI Banks, Chicago PD, Chicago Fire, Chicago Med, First 48, License to Kill, Price of Duty, Snapped, Accident, Suicide or Murder?, 5 Mistakes That Caught a Killer.

Upcoming Changes to Playout / New Channels: NA


Brand Identity: 9Life is the ultimate lifestyle destination, bringing together the best-of-the-best when it comes to real life / renovation and real estate content from across the globe.

Target Demographic: Women 18-54

Format / Tech Playout: MPEG-2

2020 Ratings Share / Demo Performance: 9LIFE is the No.2 commercial multichannel with Women 18-54 and Women 25-54 (all day).

Key First Run Titles: Beachfront Bargain Hunt Renovation, Beach Hunters, Beachfront Bargain Hunt, You Live in What?, Vintage Flip, Alaska off the Grid, Barnwood Builders, Restored, Boise Boys, Flip or Flop, Flip or Flop Vegas, Restored by the Fords, Home Town, Good Bones, House Hunters, House Hunters International, House Hunters Renovation.

First-Run Australian Content:

Recent Success Stories: Building Off the Grid, Escape to Chateau, Masters of Flip, Fixer Upper, Good Bones, Flip or Flop.

Upcoming Key Titles: Flipping 101 with Tarek El Moussa, Making it Home with Kortney and Dave, My Lottery Dream Home, Off The Grid on the Beach, Paradise at Any Price, Christina on the Coast, Scott’s Vacation House Rules, Beach Around The World, Unsellable Houses, City vs Burbs, Home Town, Good Bones, Stay or Sell, Unspouse my House, My Yorkshire Farm, Country House Hunters Australia with Catriona Rowntree, Dream Homes Revealed with Jennifer Hawkins, Australia’s Best House with Megan Gale, My Aussie Build.

Upcoming Changes to Playout / New Channels: NA



Brand Identity: 9RUSH is the home of high adventure, high octane and high adrenaline reality programming. A 24-hour male reality obsession.

Target Demographic: M25-54

Format / Tech Playout: MPEG-2

2020 Ratings Share / Demo Performance: 9RUSH has grown significantly since launch with raw 000’s up 10.4% with Total People, 8.8% with Men and 15.6% with Men 16-39 when comparing April vs September to date.

Key First Run Titles: Top Gear UK, Salvage Hunters, Railroad Alaska, Gold Rush: Parkers Trail, Gold Rush: Dave Turin’s Mine, Bering Sea Gold, Man vs Wild, Naked and Afraid, Treasure Quest Snake Island, Diesel Brothers, Misfit Garage, Kindig Customs, American Chopper, Street Outlaws Franchise, Traffic Cops, Wheeler Dealers, Homestead Rescue, Alaskan Bush People, Alaska: The Last Frontier.

First-Run Australian Content: Resto My Ride, Abalone Wars.

Recent Success Stories: Alaskan Bush People, Alaska: The Last Frontier, Wheeler Dealers, Gold Rush: Dave Turin’s Mine, Gold Rush: Parkers Trail, Naked and Afraid.

Upcoming Key Titles: Finding Escobar’s Millions, Expedition Unknown, Undercover Billionaire, A1 Highway Patrol, Abalone Wars, Garage Rehab, Goblin Work’s Garage, Coopers Treasure, Iron Resurrection, Jeremy Wade’s Dark Waters, Treehouse Masters, River of No Return, The Legend of Croc Gold, Ice Cold Gold, Gold Rush White Water.

Upcoming Changes to Playout / New Channels: NA


  1. 9Life is a favourite channel, and it has been interesting to note the gradual move towards nearly 100% house/reno based shows, and the “desperate housewives” genre has greatly diminished. Thanks for the Good Bones picture, Mina and Karen are some of the best presenters on tv.

    Lots of Bear Grylls on the new 9Rush, and his content appeals to all demographics.

  2. Fair play to Nine that on paper at least they have a portfolio of channels which cover all demos quite nicely with fairly limited overlap, and probably just enough on each channel to appeal beyond the stated demo too.

  3. It has been suggested that 9Gem will make use of “The Extra Terrestrial Signal Act 2018” to broadcast signals from Outer Space such as live images from Mars, eclipses and reflections of signals from Earth. Such signals are outside our planets copyright laws. It would be purely coincidental that the 9Gem 2021 broadcasts are a reflection of 9Gem from 2020 exactly 12 months previously. The owners of Proxima Centauri e did not reply to our email.

  4. As with 7Flix, 9 Rush is not available in Tasmania. Under the first run titles are they denoted first run on commercial TV ? As some are on ABC TV such as Death in Paradise and Agatha Raisin.

  5. Some Tech errors: You should specify MPEG-2 SD for GO! etc. And GEM is HD & SD, i.e. MPEG-4 HD & MPEG-2 SD (simulcast). Just saying MPEG-2 is meaningless, as MPEG-2/4 can be either SD or HD.

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