Pandemic disrupted Seven prediction
When Seven predicted big numbers for its shows, that was before COVID was even a thing.
Late last year Seven boldly predicted to its media buyers how key 2020 shows would perform.
Plate of Origin was tipped to lift on its timeslot by +81% year on year in -54s. Sadly it was not to be.
A Seven source tells TV Tonight that while Plate of Origin performed lower than expectations it was also denied its Olympic Games momentum, which would have allowed for maximum exposure and an air of international competition.
But they also noted Farmer Wants a Wife was very successful, and outperformed its original prediction of just +15%. While Pooch Perfect also fell short, Big Brother has been another 2020 success.
SAS Australia will need to lift by +63% to fulfill predictions, while
Mega Mini Golf Holey Moley is now out to 2021, which nobody saw coming.
TVT predicts Seven will probably pull back from tipping those kinds of numbers in the future…