Decision looming on Rugby Australia rights
Rugby Australia could make a decision later this week following meetings with Nine & Foxtel.
- Published by David Knox
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Rugby Australia could make a decision later this week on its broadcast rights following meetings with both Nine and Foxtel.
The Australian Financial Review reports discussions with both were well advanced.
Nine reportedly offered about $30 million a year in cash and contra, lower than a reported Foxtel bid of between $35 million to $40 million. 10’s (former broadcaster of RA Chair Hamish McLennan) bid for Wallabies matches is believed to be attached to Foxtel’s bid.
A deal with Nine would give one Super Rugby match likely on a Saturday each week. Wallabies matches would also likely be on Nine – usually on Saturday night – while the Super Rugby season and Wallabies matches could go to Stan.
AFR suggests Rugby Australia would still need to find more capital on top of whichever rights bid it selects -it recently lost Qantas sponsorship, following the pandemic.
Nine, Foxtel and Rugby Australia declined to comment.
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3 Responses
I see another bad decision ahead by both Nine and Foxtel , when i look at Stan its my least used app now and this probably wont entice me back and all said and done the game just ain’t what it used to be in terms of popularity.
Rugby Australia make the worst decisions to grow their product. Neither broadcaster can do their cause justice. Give it to 10 and allow them to own it. Then broadcast games at family friendly times. Before the game starts explain the basic rules so viewers follow along.
Wouldn’t putting the Super Rugby season on Stan, which means another expense for viewers, be as unpopular as the EPL showing on Optus Sport was / is…