Sunday night’s NRL Grand Final broke a record of its own -the biggest Live BVOD Audience of all time.
Broadcast Video on Demand, sometimes referred to as Catch-Up TV, can be watched either Live (via live streaming) or on-demand via set-top box, personal computer, mobile device or Connected TV.
Sunday’s match between Penrith Panthers and Melbourne Storm secured a Live Average BVOD Audience of 153,000 on 9Now. This equates to 19.6 Million minutes and 500,000 stream starts.
Overwhelmingly, the content was streamed by People 25-54, with that demographic accounting for 64% of viewing.
The massive digital audience also drove 9Now to achieving its biggest BVOD streaming day ever, with a total of 57.5 million minutes.
9NOW has the top 3 biggest Live streamed programs this year across commercial free-to-air television:
|2020 Live BVOD|
|NRL Grand Final Match Nine||153,000|
|2020 Australian Open D14 – Men’s Final Nine||86,000|
|Married at First Sight Finale Nine||79,000|
|Big Brother: Winner Announced Seven||78,000|
Hamish Turner, Nine Program Director, said: “What these figures illustrate is that live sport is such a significant growth area for 9Now. To have more than a quarter of a million people tune into the match via 9Now is a phenomenal result. In the coming months the State of Origin and Australian Open will also deliver significant year-on-year growth to the platform.”
In 2020 ABC iview has the most overall BVOD, while Nine has the most Live.
|Live||Catch – Up||Total|
Source: OzTAM Live VPM, NRL Matches Only, 25/10/2020 – 25/10/2020, includes co-viewing on connected TV devices; Share based on CFTA OzTAM Live+VOD VPM Minutes Jan 1st to October 25th, 2020, includes co-viewing on connected TV devices.