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ABC sets Upfronts date
"We'll be announcing new shows, returning favourites and sharing sneak peeks of what's in store."
- Published by David Knox
- on
ABC has confirmed Wednesday November 25 for its 2021 virtual Upfronts.
This marks the first time ABC has branded its annual event as “Upfronts” -a US term aimed at advertisers, but which has since been adopted down under.
In the past ABC has referred to a ‘Programming Slate’ or ‘Showcase.’
In its invitation Costa Georgiadis tells media guests, “You’ll be the first to discover the fantastic line-up of shows and personalities coming to the ABC next year. We’ll be announcing new shows, returning favourites and sharing sneak peeks of what’s in store.”
SBS has their Upfronts next week on November 18.
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9 Responses
Bring back Upper Middle Bogan
Bring back spicks and specks
BBC still calls it ‘showcase’, even for the upcoming BBC 2021 showcase (as does other UK broadcasters), and ABC tends to go with the BBC and British English right down to the term ‘Auntie’ by both ABC and BBC. There are often complaints from educators about the influence of spelling and language from shows like Sesame Street that differ from local spelling curricula.
But from a marketing perspective, the term ‘upfronts’ has been used by the other Australian networks and it would be a more consistent term in Australia. Generally both American and British terms have been interchangeable in Australian English.
Having thought about it. The most neutral thing that could be done by the ABC would be to refer to it as ‘showcase/upfronts’.
“Upfronts Showcase” would cover all bases
Bring back Good Game!!!
You’d hope the politics of how Good Game ended a decade ago would have finally subsided enough for them to have another go.
(While we’re at it, how about a regular encore of Spawn Point on the main channel. It’s ridiculous with new 4K consoles imminent that any gameplay footage is restricted to 576i).
It only ended 4 years ago.
I was being a bit tongue-in-cheek with how the host change was handled in 2009.