The race that tops the nation

Ratings: Twilight Pavement's win at the Cup is up on 2019 Overnight figures.

Twilight Payment’s win at the 2020 Melbourne Cup drew 1.41m metro viewers and topped the demos.

700,000 of those were in Melbourne, followed by 321,000 in Sydney. As always this does not include those viewing in regional, COVID-safe venues or offices around the country (nor does it include Live streaming).

The numbers are up on 2019 Overnight numbers:

2020: 1.41m
2019: 1.32m
2018: 1.84m
2017: 1.8m
2016: 1.99m
2015: 2.07m
2014: 2.12m
2013: 2.17m

In primetime The Block led its slot at 816,000 then SAS Australia (654,000), 7:30 (577,000), Junior MasterChef (485,000) and Outback Ringer (357,000).

Later Brock: Over The Top led at 369,000 then The Trump Show (355,000), Trump v Biden: The Interviews (261,000), Movie: Logan (223,000) and Insight (186,000).

Nine network won Tuesday with 29.0% then Seven 27.6%, 10 18.5%, ABC 17.0% and SBS 8.0%.

Nine News drew 896,000 / 879,000 then A Current Affair (682,000) and Hot Seat (450,000 / 286,000). Who is Donald Trump? was 220,000 for Nine.

Seven News won its slot for Seven at 954,000 / 948,000 then Home & Away (535,000) and The Chase (499,000 / 284,000).

The Project pulled 553,000 / 351,000 on 10. 10 News First was 391,000 (6pm: 104,000 in 3 cities).  NCIS was 135,000.

ABC News led its slot at 751,000 for ABC. Searching For Superhuman (154,000) and The Drum (193,000) followed.

On SBS it was Great British Railway Journeys (224,000), SBS World News (172,000), Dateline (118,000), Mastermind (81,000) and The Feed (54,000).

Sunrise: 262,000
Today: 209,000
News Breakfast: 128,000 / 76,000

OzTAM Overnights: Tuesday 3 November 2020

26 Responses

  1. David , may i ask how channel 78 went the racing.com channel , they also showed the race live , i noticed here in my Queensland region that there was a 5-6 second delay on Ten Win.

  2. All I recall from the race was seeing yet another poor horse flogged to death, a jockey fined and suspended for flogging his horse with the whip, and how the winning horse almost collapsed and buckets of water had to be hurriedly thrown over him. Such a disgraceful event described as ‘sport’.

      1. Last year, there was a ABC 730 report on the dark side of the horse racing industry. There was the ill-treatment of the horses in the racing industry. I heard on the news that horse, AVD has been euthanised after breaking down during the race.

        1. Also on the flipside of that if the advertisers know they have a certain audience that they want to appeal to with their products and most of the 1.41m of those are in that, then 10 can still charge top dollar for advertising rates (helping the bottom line). I’ve been having that thought since the AFL Ratings, basically thinking they likely would have got similar numbers in the afternoon, it just means they would have lost the bragging rights of 60+% as they wouldn’t have been counted. Same number of people tuning in, same demographics, just as much appeal for advertisers as Twilight/Night time as the audience is still there to sell to regardless. Take 2016 and Metro Seven (no secondaries) share was 26.4% when 3.1m watched the AFL GF and it is that 26.4% because that 3.1m isn’t counted, so that 60.8% this year would have had Seven around that, but still a big audience to get good…

          1. That’s an informative comment,I also wonder exactly how effective FTA advertising is today ,for the amount the advertiser’s spend on commercials is there a favourable return in relation to the cost and the percentage obtained in the ratings in the total sales of their products.

          2. @Cathode Ray: Yes those things have been going on in my mind, I would think for the big Companies like Woolworths and Coles they would know if a particular line being advertised gets the registers ticking over. Same for Bunnings with their specials set around certain yearly events and Seasons, say like how Coles Little Shop and Woollies Oooshies worked. I would guess as well that someone like Toyota must find it works as they keep being the AFL’s partner sponsor, so they’d have to see something to continue. Same goes for Chemist Warehouse I would think and NAB keep it going as well with AusKick etc., however outside of those I wonder.

            That is also what I wonder about doing the Night Games, is that what is also enticing is it more effective, 11pm finish you go to bed often after and some ads are still top of mind when you wake up and the oh yeah have to get to <>…

  3. I enjoyed 10 coverage. Better than seven. Loved how they showed how Australia was celebrating. Loved the musical acts. I felt the cup was for the people this year, not the corporate Sector.

    1. I have to disagree. It doesn’t have the same ‘event; feel as in the past.
      Not just Co-Vid but 2019 as well. Audience numbers show the same trend.
      AFL GF got a big YoY jump in Melbourne but the Cup yesterday had the lowest ever Melbourne audience….

        1. I was doing like for like.
          Last year Melb Cup was 712k in Melbourne. this year is 700k, so decline. The last year on Seven (2018) 1.024. (significantly higher)
          Do you have different numbers?

          1. DK, you’re using old data. Ten revised the overnights a lil’ for race timings to be higher in 2019. (Not Consolidated but revised over-nights)
            Melb was 712k once 2019 start times were adjusted. This year Ten won’t revise numbers as they’d only go lower. So it’s Melbs lowest ever numbers.
            Not fanboying, just the hard numbers.

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