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Amazing Race wins slot, soft start for Australian Open.

Ratings: Home & Away tops entertainment. Seven wins Monday.

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How has the late start impacted on the Australian Open audiences?

Night 1 of play -now out of school holidays- averaged 486,000 metro viewers for Nine, down on 2020’s first night of 634,000.

The Amazing Race Australia won its slot at 558,000 viewers then 7:30 (533,000), Holey Moley (528,000) and Australian Story (443,000).

Later Four Corners drew 514,000 then Media Watch (489,000), The Pacific in the Wake of Captain Cook with Sam Neill (326,000), 9-1-1 (325,000) and Hughesy We Have a Problem (264,000).

Seven network won Monday with 28.7% then Nine 26.2%, 10 19.9%, ABC 18.2% and SBS 7.1%.

Seven News was #1 at 1.05m / 1.04m viewers with Home & Away as the top entertainment show on 587,000. The Chase drew 536,000 / 420,000 and The Rookie was 189,000. Earlier the Super Bowl attracted 279,000 rising to 319,000 for the Half Time Show.

Nine News was best for Nine at 879,000 / 846,000.

The Project pulled 522,000 / 296,000 for 10. 10 News First was 371,000 / 249,000 with a repeat of The Graham Norton Show at just 129,000.

ABC News won its slot with 719,000. The Drum was 151,000.

On SBS it was SBS World News (177,000 / 154,000), The Architecture The Railways Built (166,000), 24 Hours In Emergency (154,000), and The Story Of The Songs (73,000). Mastermind drew 60,000.

Bluey led multichannels at 200,000.

Sunrise: 264,000
Today: 203,000
News Breakfast: 113,000 / 76,000

OzTAM Overnights: Monday 8 February 2021

20 Responses

  1. 10 would be happy with beating HM…I think ratings will begin to rise for TAR as they begin travelling to different states from next week (while HM will go in the opposite direction until they reach the finals).

  2. The numbers are still very low across the board though especially for a Monday historically. It was a quiet Monday night. I think it could be a long year for networks if these are the averages we’re going to see on a regular basis.

    1. Tennis will always be a mix of high and low crowds based on the matches. It’s early days. The unknown is how the later start affects things, especially given no school holidays and tougher competition.

      1. Also notable that the physically there crowds were much less than the allowed capacity-the antics of some of the entitled and over paid stars may have had an impact on people’s interest in it.

        1. For me it has nothing to do with player behaviour. Last year everything thing I had bought tickets for were cancelled. I am a keen tennis fan and usually attend several times but not this year. I think people are just worn out.

  6. Wow very interesting – although 10 and 7 would be hoping those number rise… Amazing Race and Holey Moley both smashed the tennis. Nine would be pretty upset with the result.

    Really enjoyed Holey Moley last night – 3 nights a week might be a bit much, but the shows are getting funnier for sure.

    1. Don’t think that the Amazing Race and Holey Moley both smashed the tennis. In the time frame these programs were directly against the tennis, the tennis rated higher.

  7. Amazing Race didn’t actually win its slot – the tennis ratings are averaged for the entire hours-long broadcast and against TAR it actually pulled 615k. Come on David, you’re usually better than this.

    1. OzTAM reported ABC News as leading at 7pm, TARA from 7:30pm. Tennis runs across several slots which is why there was no comparison offered. In 2021 shows run all kinds of lengths, especially in early evening.

    3. So do the first day ratings, considering what Nine said about the Kyrgios match rating over 600k and indeed beating the two reality shows in the exact same timeslot, suggest the later night tennis flopped? Also no doubt the day would’ve been up against it with Super Bowl. And then there was all the AO lead-up ‘chaos’.

      So not ideal and I doubt anyone thought ratings would’ve been the same as 2020 (even if they’d hoped), but hardly ‘panic stations’ for Nine, surely!

      If you look at TVT’s historical ratings from years gone by, there’s been equally ‘low/slow’ Day 1 starts and 2011 was a disaster for Seven, had whole night sessions doing just 300k metro!

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