Report: Seven to return Holey Moley as weekly format
Seven will reportedly tee up again, albeit once a week, citing Holey Moley numbers lifting above MKR.
Update: Seven and Eureka are understood to be in discussions on Holey Moley future and the show has not been formally renewed.
Holey Moley will be getting a second season, but will be trimmed to a weekly screening rather than multiple nights.
It follows a big launch for the season but a quick drop in figures for Seven. The network has also invested heavily in the mini golf course set, after the show was forced to return to Australia from the US. There are also hopes for international productions to use the site when travel permits.
The Australian Financial Review quotes Chief Revenue Officer Kurt Burnette as saying, “We wanted Holey Moley to come in and do a job which was give us growth year-on-year on the timeslot against My Kitchen Rules, it did. Was it to the levels we had expected and hoped? No. Did it do the job we wanted it to as a minimum? Yes it did.
“The sponsors and partners that were on board…we made sure they met their objectives on the way through. In that respect, it was ok.”
Originally Seven had stated a
timeslow timeslot growth of 71% for the series, when it was announced in late 2019. Pivoting to 2021 it was anything but that, outside of a bumper premiere.
Burnette also conceded Ultimate Tag failed and will not be returning.
“We had hopes that it would build to something … it wasn’t expected to do huge numbers, it just didn’t resonate at that particular time,” he said.
“It didn’t work, it didn’t resonate with the audience and sometimes that happens. We take the view, if you’re going to fail, fail fast.”