Oscars hits all-time low
Massive drop-off for 2021 awards, stripped back due to the pandemic.
Not much more needs to be said about yesterday’s panned Oscars broadcast, a victim of both the pandemic and some dumb decision-making.
But it hit a record low in the US, at 9.85 million viewers – a 58.3%, drop-off from last year’s 23.6 million viewers. Whoa…
It’s been tough times for awards shows, with the the 2021 Golden Globes down by 62% and the 63rd Grammy Awards down by nearly 53%.
In Australia the Oscars were also down.
It drew 212,000 for the live morning broadcast on Seven and just 100,000 in a primetime repeat, both down on 2020’s 305,000 (and a 124,000 7flix replay).
Here are recent US audiences, winners and host.
2010: 41.3 million, The Hurt Locker (Steve Martin/Alec Baldwin)
2011: 37.9 million, The King’s Speech (Anne Hathaway/James Franco)
2012: 39.3 million, The Artist (Billy Crystal)
2013: 40.3 million, Argo (Seth MacFarlane)
2014: 43.7 million, 12 Years a Slave (Ellen DeGeneres)
2015: 37.3 million, Birdman (Neil Patrick Harris)
2016: 34.4 million, Spotlight (Chris Rock)
2017: 32.9 million, Moonlight (Jimmy Kimmel)
2018: 26.5 million, The Shape of Water (Jimmy Kimmel)
2019: 29.6 million, Green Book (No host)
2020: 23.6 million, Parasite (No host)
2021: 9.85 million, Nomadland (No host / Pandemic impacted)