10 is one of two primary contenders for the broadcast rights to the A-League and W-League, according to media reports.
But it isn’t clear if they are destined for Paramount+ if 10 were to win the rights.
Stan Sport is said to be the other contender in the bidding.
Sydney Morning Herald suggests both deals would involve a free-to-air element on either 10 or Nine’s secondary channels, but the vast majority of A-League and W-League matches would be behind a subscription paywall.
FOX Sports are also not yet out of the picture and could launch a late bid through Kayo Sports.
The A-League and W-League rights are being negotiated independently of Football Australia for the first time, and likely to be settled this week.