It’s been a while since a scripted drama topped the Overnight ratings for Foxtel.
Last night Mare of Easttown drew 74,000 viewers, outranking SKY News shows.
It drew 58,000 a week earlier and previously 47,000.
This illustrates interest in the Kate Winslet drama is resonating on the Foxtel platform.
Of course the numbers don’t stop there, with Timeshifted and BVOD numbers (plus Binge) all adding to its audience.
In recent years Drama numbers have shifted more and more to On Demand, especially where subscribers have the IQ3 and IQ4. Like Free to Air this sees Live news and Sport often float to the top of Overnight results.
For Mare of Easttown to break that trend it’s a bit of a rarity.
ps. wait for Episode 5!