Nine is buoyed by 9Now Broadcast Video on Demand numbers for Married at First Sight, Lego Masters and the Australian Open.
Hamish Turner, Nine’s Program Director, said: “9Now has strengthened its position as the clear No.1 in the digital and BVOD market. Nine has a suite of content offerings in the Australian Open, Married at First Sight and Lego Masters which have all perform strongly on both linear and digital platforms.
“We continue to see strong growth across the BVOD category and expect our digital momentum to continue throughout the year with Beauty and The Geek, Love Island Australia and UK and The Block still to come, in addition we have created catalogue depth through deals with Warner Brothers, NBC and Discovery.”
Nick Young, Nine’s Director of Sales – Publishing and Digital, said: “It has been an extraordinary quarter for 9Now. Brands continue to expand their support of the platform and are increasingly focusing on Total TV – linear and BVOD together – with BVOD being supported through Nine’s unique data offering of more than 10 million signed-in users.”
As of April 30, 2021, 9Now claims 50% share of minutes consumed between January and the end of April among Total People. In the key demographics, 9Now has a 53% share among both 18-39s and 25-54s.
In the live streaming space, 9Now was also the clear dominant platform with a 54% share following the success of the Australian Open. This equates to 1.5 billion live minutes, 61% more than its nearest competitor.
Married at First Sight was also the No.1 on-demand program against all BVOD platforms with more than 880 million minutes of long-form catch-up content streamed, 3.7 times more than its nearest competitor.
So far this year Nine’s Married at First Sight has eight of the Top 10 in on-demand programs and nine of the Top 10 live BVOD programs, while LEGO Masters also continues to perform strongly in the weekly BVOD ratings.
2021 CFTA Minutes Share:
|Publisher||Minutes Share||Total Audience Minutes|
2021 CFTA Demo Minutes Share:
Source: OzTAM Live + VOD VPM, Jan to April 2021, Share based on CFTA BVOD Platforms, Metric: Minutes, Includes Coviewing on connected TV
LIVE Streaming Share:
Source: OzTAM Live VPM, Jan to April 2021, Share based on CFTA BVOD Platforms, Metric: Minutes, Includes Coviewing on connected TV
|Primary Description||Secondary Description||
|FISK – Portrait of a Lady||Series 1 Ep 1||ABC||520,000|
|MARRIED AT FIRST SIGHT||EPISODE 4||NINE||485,000|
|MARRIED AT FIRST SIGHT||EPISODE 12||NINE||451,000|
|MARRIED AT FIRST SIGHT||EPISODE 1||NINE||449,000|
|MARRIED AT FIRST SIGHT||EPISODE 6||NINE||445,000|
|MARRIED AT FIRST SIGHT||EPISODE 16||NINE||445,000|
|MARRIED AT FIRST SIGHT||EPISODE 9||NINE||442,000|
|MARRIED AT FIRST SIGHT||EPISODE 8||NINE||441,000|
|MARRIED AT FIRST SIGHT –||EPISODE 2||NINE||436,000|
|FISK – Cremains of the Day||Series 1 Ep 2||ABC||434,000|
Source: OzTAM VOD VPM, Jan to April 2021, Rolling Cume top catch up episodes ranked against FTA BVOD Platforms, Metric: BVOD Audience, Includes Coviewing on connected TV
LIVE Streaming shows:
|Primary Description||Secondary Description||Date||BVOD Audience|
|MARRIED AT FIRST SIGHT -FINALE||EPISODE 32 -REUNION PART 2||18/04/2021||91,284|
|2021 AUSTRALIAN OPEN D14 -MEN’S FINAL||DAY 14||21/02/2021||88,485|
|MARRIED AT FIRST SIGHT||EPISODE 18||22/03/2021||81,141|
|OPRAH WITH MEGHAN & HARRY||OPRAH WITH MEGHAN & HARRY||8/03/2021||80,138|
|MARRIED AT FIRST SIGHT||EPISODE 17||21/03/2021||79,942|
|MARRIED AT FIRST SIGHT||EPISODE 22||29/03/2021||78,188|
|MARRIED AT FIRST SIGHT||EPISODE 19||23/03/2021||77,355|
|MARRIED AT FIRST SIGHT||EPISODE 13||14/03/2021||72,456|
|MARRIED AT FIRST SIGHT||EPISODE 21||28/03/2021||72,022|
|MARRIED AT FIRST SIGHT||EPISODE 14||15/03/2021||70,201|
Source: OzTAM Live VPM, Jan to April 2021, Top live episodes ranked against all BVOD Platforms, Metric: Bvod Audience, Includes Coviewing on connected TV