7plus sets 2021 record ahead of Olympics opening
Matildas match and Farmer finale gives 7plus its biggest day of the year.
Yesterday 7plus set a new record for the number of minutes live streamed this year, at 45.9 million minutes.
It was the second biggest event in the history of 7plus, behind the Rio Olympics 2016 (all days).
Fuelled by the Matildas and the Aussie Spirit’s pre-Opening Ceremony matches, and bolstered by the final for Farmer Wants a Wife, the platform captured a 56.1% share of commercial free-to-air live streaming, and a 44.4% share of total (live plus VOD minutes).
Seven West Media Chief Digital Officer, Gereurd Roberts, said: “Even before Tokyo 2020 formally starts, Australians are flocking to 7plus to cheer on their teams.
“Tokyo 2020 will not only be the world’s biggest sporting event, it will also be the biggest digital event in Australian history. If yesterday was any indication – and we think it was – the audiences are going to be enormous.
“7plus is the only place to watch over 40 channels of sport, see what’s on when, create a watchlist to follow your favourite events, choose a language or catch up on highlights – the most live streams ever hosted by an Australian broadcaster. Wherever you are, whatever you’re doing, the Olympic Games Tokyo 2020 are just one click away on your smart TV, mobile, tablet or computer,” he said.