Bachelor struggles against Farmer finale

There was only room for one dating show last night -but there was a silver lining to be found.

There was only room for one dating show on TV last night.

Farmer Wants a Wife topped entertainment at 853,000 metro viewers, although that was down on 2020’s 1.01m finale.

Nevertheless it trounced the return of The Bachelor at just 482,000, down on 2020’s premiere of 681,000.  There was a silver lining however… Bachelor beat all entertainment shows in the demos, go figure. That meant Seven’s older audience did some heavy lifting.

Paired with early Olympics matches (635,000 / 534,000) Seven had an easy win on Wednesday.

Meanwhile 7:30 drew 680,000 then Travel Guides (597,000) and Hard Quiz (502,000).

Later Mad as Hell was 549,000 with movie: Legally Blonde at 304,000.

Seven network won Wednesday with 34.4% then Nine 25.1%, 10 17.5%, ABC 15.5% and SBS 7.6%.

Seven News was #1 at 1.26m / 1.19m for Seven. Home & Away drew 647,000 then The Chase (512,000 / 331,000).

Nine News (1.22m / 1.16m) was best for Nine. A Current Affair (860,000) won its slot then Hot Seat (602,000 / 404,000).

The Project drew 533,000 / 332,000 for 10. 10 News First was 423,000 / 270,000. Bull -which 10 can’t seem to dispense with- was 227,000 / 126,000.

ABC News (816,000) led for ABC.  The Drum (234,000), Starstruck (192,000) then Superwog (79,000) and The Last Leg, just 67,000.

On SBS it was SBS World News (220,000 / 169,000), Naples: Under the Volcanic Threat (191,000), King Arthur’s Britain: Truth Unearthed (166,000) and Raiders of the Lost Art: China (157,000) – unusual given it was the 7:30 show.

NCIS led multichannels at 182,000.

Sunrise: 271,000
Today: 243,000
News Breakfast: 134,000 / 86,000

OzTAM Overnights: Wednesday 21 July 2021


10 Responses

  1. The Bachelor debuts on 482K looks as though Ch10 has a disaster on its hands, with 2 weeks of prime time swimming and athletics coming up. Also I won’t be watching any of 10 for next few weeks and im in shut-down, bring on Olympics morning and night.

    1. The Olympics have and will always continue to be removed from the yearly rating averages. I actually think it is smart, for a number of reasons, to start or continue a show during the Olympics.
      Personally, i can’t stand the Olympics so i am so excited for some alternate programming.
      It actually takes competition to keep a market honest and as the name suggests, competitive, it’s important to remember this before biased comments are made.

    1. Exactly! It was boring and dragged out. Bring back the old style where the girl walked in.
      Think Bachelor numbers down as people who watch it would also watch Farmer.
      People probably taped it or will just catch up tonight

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