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Beauty & the Geek, Wimbledon serve Sunday to Nine.

Rebooted reality series wins slot for Nine. News continues to draw big crowds, especially in Sydney.

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Rebooted reality series Beauty & the Geek has launched well for Nine, winning its timeslot at 808,000 metro viewers and topping several demos.

That was ahead of MasterChef Australia (688,000 from 7:30pm), Farmer Wants a Wife (670,000) and Grand Designs (505,000 from 7:40pm).

Later a Masterchef Masterclass was 643,000 then 60 Minutes (513,000), Harry & William: What Went Wrong (361,000) and My Name is Gulpilil (283,000).

Nine network won Sunday with 32.5% then Seven 24.2%, 10 20.7%, ABC 14.5% and SBS 8.1%.

Nine News was #1 at 1.23m for Nine. The Wimbledon Men’s Final scored up to 350,000 while a late news edition was 335,000.

Seven News drew 1.18m for Seven. Crime Investigation Australia: Most Infamous was just 173,000.

The Sunday Project pulled 505,000 /  320,000 for 10. 10 News First (354,000 / 278,000) and FBI (215,000) followed.

ABC News was 776,000 for ABC. Compass was 185,000.

On SBS it was SBS World News (176,000 / 156,000), Great Wall of China: The Hidden Story (169,000), and Tour de France (167,000).

ABC News led multichannels at a very high 335,000, nearly half of which were in Sydney.

OzTAM Overnights: Sunday 11 July 2021

10 Responses

  1. Watched B&TG last night and couldn’t avoid the suspicion that some of the girls are just there as therapists (the way they respond to the geeks with almost a pat on the head and a “you’re going so well!”).

    So how much of it is just arranged as feel-good content and how much is real I wonder.

  2. While It was a good episode of MasterChef last night nudging 2/12 hours it was way to long beauty and the geek rated a lot better than I thought it would but it could have just been the curiosity factor

  3. It wasn’t very long ago that when a prime-time show dipped below 1 million, it was cancelled. And back then people tended to watch the ads! Now, big expensive shows get re-signed with a little more than half a million viewers.

    These days. prime-time shows aren’t getting any cheaper to make, and compare the cost of a single camera lifestyle show against a multi-camera reality monster. So, how do the networks survive?

    I’d love to read an analysis on how the networks are making ends meet. Surely the advertisers aren’t paying anywhere near what they used to for 30 second spots that usually get muted or deleted.

    Any chance you could answer those questions, David? If you’ve got a second that it.

    1. Overnights is one part of the story. VOZ data will soon show us that there is Overnights / Timeshifted / BVOD (and then there is metro v national). We’ll see some of that before the end of the month.

  4. That’s actually very interesting, if those numbers are correct for the Masterclass then next yr looks like 10 should have Masterclasses on Sundays after Masterchef because that’s a big number

    1. It’s actually for the reunion of all 24 contestants from this season, which also had Jock and Andy cooking against the top three. The reunion is always popular with viewers and rates higher than normal Masterclasses.

  5. (I wrote earlier today), I was surprised that Geeks out rated Farmers. I wonder if it was the adverts during the tennis? I actually thought 9 was silly to launch a week after Farmer, but maybe not. I never understood why it rated well when it was on 7. Perhaps it is feel good TV, but I am uncertain if it challenges stereotypes.

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