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Gold for Seven as it smashes Nine, 10 share.

52% share for Seven leaves entertainment alternatives struggling on Wednesday.

Wednesday was a Gold day in Tokyo, the most successful single day of Olympic competition for an Australian team since Athens.

And while a lot of the action happened during daytime, it was Gold for Seven in primetime with a 52.3% share.

Olympics averaged 1.37m / 1.28m / 633,000 metro viewers in primetime.

Game shows led in entertainment with The Chase on 729,000 then Hot Seat at 551,000 / 358,000.

Numbers were down elsewhere: 7:30 495,000 Travel Guides (454,000), Hard Quiz (412,000) and The Bachelor (360,000).

Mad as Hell may have dipped but it was otherwise on its own at 436,000.

Seven network was huge at 52.3% then Nine 19.1%, 10 12.5%, ABC 11.3% and SBS 4.8%.

Seven News was #1 at 1.37m / 1.28m.

Nine News (1.1m / 995,000) was best for Nine. A Current Affair (671,000) and Legally Blonde 2: Red, White And Blonde and 184,000.

The Project drew 398,000 / 297,000 for 10. 10 News First was 428,000 / 269,000 with Bull (165,000 / 137,000)

ABC News was 693,000 for ABC. The Drum (187,000), Starstruck (156,000), Would I Lie to You? (134,000) followed.

On SBS it was SBS World News (136,000 / 104,000), Charles And Diana: 1983 (99,000) and Movie: Amy (70,000).

Sunrise: 343,000
Today: 235,000
News Breakfast: 141,000 / 80,000

OzTAM Overnights: Wednesday 28 July 2021

7 Responses

  1. Back in my day, opposition networks effectively conceded defeat whilst the Olympics were on, and showed b-grade fare until the games had ended, especially during the first week with the swimming. It’s a waste of money and resources to try and ‘compete’ with the big gun.

  2. I have been watching the 7+ app which reduces the hassle waiting for Olympic events, 7+ have done a reasonable job for sports fans especially those who follow other countries. Apart from the sometimes ridiculous advertising imposts which play even if you end up watching a blank screen it’s thumbs up from me.

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