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Seven appoints Head of Digital News

Brett McKeehan given editorial oversight of 7NEWS.com.au and responsibility for digital growth.

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Seven News has appointed Brett McKeehan as Head of Digital News, given editorial oversight of 7NEWS.com.au and will be responsible for driving digital growth.

McKeehan was most recently Director of Asia, CNN Digital Worldwide, based in Hong Kong, responsible for APAC digital strategy, content development, planning and publishing for the site’s US and international readers.

He previously worked at South China Morning Post in Hong Kong as the Digital Editor, with previous roles for News Corp Australia, The Daily Telegraph, The Sun and News of the World.

He will report to Seven’s Director of News and Public Affairs, Craig McPherson, who said: “Since its inception, 7NEWS.com.au has grown its audience at a phenomenal rate. The appointment of Brett will now take us to the next level as we extend our digital news delivery and offerings in line with Seven’s overarching digital strategy and Australia’s number 1 news service.”

McKeehan said: “I’m delighted to be returning home to Australia to join Seven Network, one of the country’s most iconic and important brands. Seven’s digital vision is ambitious, innovative and exciting, and I can’t wait to meet the team and get started.”

Last month Seven apologised over a 7NEWS.com.au headline, which filed AAP copy on racial abuse after UK footballers Marcus Rashford, Bukayo Saka and Jadon Sancho, all missed their penalty shots. CEO James Warburton described the post as “a terrible mistake, unacceptable,” adding it would not be tolerated.

One Response

  1. It’s always sad that numbers dictate who is ‘most popular’. yes, numbers do have a significant impact but trust is a totally separate question. in my opinion Trust outweighs Popularity 10 fold.
    7 can claim they are the ‘most popular’ however consistent surveys show that other new services are more trusted over a news service which is purely motivate by making the news, not reporting it.

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