Easy Thursday win for Nine

Nine News, ACA and The Block all won slots for Nine before Gogglebox kicked in for 10.

Nine led all the early evening viewing from 6pm last night until Gogglebox took hold on 10.

The Block again topped entertainment and the demos at 849,000 metro viewers.

That was streets ahead of  7:30 (533,000), Foreign Correspondent (414,000) and Prince Philip: A Royal Family Remembers (338,000).

Later Gogglebox led with 634,000 then Movie: Jack Reacher (298,000) and Q+A (281,000).

Seven also screened the T20 Women’s International Cricket which drew up to 178,000 metro viewers.

Nine network won Thursday with 33.3% then Seven 21.9%, 10 20.5%, ABC 15.7% and SBS 8.7%.

Nine News was #1 at 1.02m / 966,000 for Nine. A Current Affair won its slot at 740,000 then Hot Seat (440,000 / 273,000).

Seven News (1.00m / 959,000) was best for Seven. Home & Away was 565,000 while The Chase still rules at 507,000 / 313,000.

The Project drew 415,000 / 241,000 for 10. 10 News First was 317,000 / 199,000. A Cheap Seats replay pulled 205,000.

ABC News was 686,000 for ABC. Sammy J (340,000), The Drum (160,000) and Secrets of the Museum (149,000) followed.

On SBS it was Lost Temple of the Inca (155,000), SBS World News (139,000 / 124,000) and Walking Britain’s Lost Railways (133,000). The Victim drew 61,000.

Death in Paradise on 9GEM led multichannels at 146,000.

The Morning Show: 140,000 / 89,000
Today Extra: 125,000 / 82,000
Studio 10: 35,000 / 31,000 /

In Total TV lifts last Thursday were:

Home & Away: 1.07m
Gogglebox: 1.03m
Stonehenge: the Lost Circle Revealed: 419,000
Foreign Correspondent: 691,000

OzTAM Overnights: Thursday 7 October 2021

15 Responses

  1. That’s one of the worst performances for Seven I can recall in a long time (like their Mauren Plavsic early 2000s era which Angus Ross was quoted recently with a similar share), that audience in Sydney and Melbourne from 8:30pm ouch! Under 15% main channel and nearly beaten by 10’s. Even Nine managed the same on AFL GF night I think.
    Nine are going to have some margin this week, not just NRL GF, but multiple nights of 30% and 10% clear.

  2. Disappointing to see the women’s cricket do quite poorly (yes it was a washout in the end but still) I guess Seven won’t be doing that anymore even though women’s sport should have more airtime on FTA. Can’t say they didn’t try though. I honestly love the women’s game.

  3. David, re the total uplifts, since the site’s new look (which looks fantastic btw) went live, I’ve never been clear how/where to see the 7-28 day consolidated numbers. I think you explained it when you launched the new look, but I’ve never been able to work it out. I’m probably just missing something a bit obvious. Can you clarify pls?

    1. Yes sure thing. A separate Timeshifted section is no more. Now you just go to the date you are looking for under Ratings section itself and look in the Total TV table (you can click on each to make it larger). Of course remember there is always a 7 day wait, so the last updated is Sept 30. Glad you like the new look!

  4. Brave of Channel 7 to put the women’s cricket on their main channel on Thursday prime time. It was never going to rate much more than a railway show on SBS.
    I notice that women’s cricket will be on 7Mate on the weekend, however.
    It’s a scandal that men’s limited over internationals are only on pay-TV now, despite sport anti-syphoning laws.

    1. I was surprised too but seven probably knew it was going to rate low; having already lost the week to nine due to the NRL GF Sunday, they probably thought – well putting it on won’t change much for us this week.

      Gives the womens game an opportunity to be shown on FTA for a broader reach.

    2. If they had put the cricket on 7mate, then Seven would have only shown a movie that has already been shown many times before. Given that it the match was abandoned before an innings was completed, 178k probably isn’t a bad result. I tuned out once the rain came, and kept an eye on cricinfo in case it resumed.

    3. Here in regional QLD it was on 7mate ,they had a movie on 7 ,I think Last Cab to Darwin.
      The WBBL starts soon so that’ll be on mate up here and maybe 7 if it’s a slow weekend.
      I personally cannot see 7 renewing the cricket contract when it expires.

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