Gruen doubles the competition

The Block, Gruen lead entertainment. The Bachelorette premieres soft, New Gold Mountain booms in BVOD.

Viewing may have been down overall on Wednesday but it was up for Gruen in a big way.

The ABC show pulled 702,000 metro viewers, more than double its nearest competition and a lift on last week’s 657,000.

The Block again led in entertainment at 851,000, well in front of Hard Quiz (595,000) and 7:30 (553,000). The Bachelorette had its lowest launch so far but fared better with younger demos at 397,000 ahead of Highway Patrol (358,000) and Australia’s Health Revolution (247,000).

Trailing Gruen were America’s Got Talent (269,000), Frayed (262,000) and Love Island (217,000).

Nine network won Wednesday with 30.5% then Seven 24.5%, 10 18.1%, ABC 18.0% and SBS 8.8%.

Nine News (909,000 / 902,000) was best for Nine.  ACA won its slot at 691,000 then Hot Seat 442,000 / 277,000. Botched sliced out 112,000.

Seven News was #1 at 975,000 / 925,000. Home & Away was 587,000 then The Chase (523,000 / 352,000). The Rookie wrapped at 174,000 / 125,000.

The Project drew 378,000 / 232,000 for 10. 10 News First was 293,000 / 184,000. Bull managed just 183,000 / 120,000.

ABC News was 671,000 for ABC. The Drum (159,000) and Back (113,000) followed.

On SBS it was SBS World News (159,000 / 126,000), 24 Hours in Emergency (175,000) and New Gold Mountain (111,000) -which scored a massive lift in BVOD numbers last week.

9GEM’s Bond movie You Only Live Twice led multichannels at 147,000.

Sunrise: 251,000
Today: 245,000
News Breakfast: 121,000 / 94,000

In Total TV lifts last Wednesday were:

New Gold Mountain: 551,000
Love Island: 708,000
SAS Reunion: 910,000
Gruen: 1.16m
Bull: 358,000

OzTAM Overnights: Wednesday 20 October 2021

14 Responses

  1. If you put a show like NGM on at 9:30pm Wed and Thursday people are going to find other ways to watch it.
    It got 180k on +7 and 110k on BVOD. I’m recording the repeats on Viceland and will watch it sometime over Summer.

  2. It’s a shame the bachelorette had dismal numbers. Such a pivotal moment in the franchise to have an indigenous bisexual woman as the bachelorette. The problem is the format. It’s stale. The same old structure and dates every time. And last night it’s pretty evident the producers were creating drama so it felt all a bit too staged – even for a reality show.

  3. I’m (baselessly) basing my prediction on bachelorette numbers of a lack of advertising.
    There was a lot from 10, but most of it focused on the fact that there was a season of the bachelorette (and obviously the brooke is bi thing) as opposed to the more ‘drama’ adverts that they usually do (‘What will X do?!’ ‘The red carpet that will shock you!!!’).

    And also the fact that it seems that the dates weren’t used in the adverts very much – I only knew that it was starting yesterday as of Monday haha

    But the season looks super good – hopefully the numbers pick up (especially with 10play numbers – I know a lot of international bachelor fans are pulling out their VPNs for this lmao) because I’m loving what 10 are doing at the minute with this, and I’d love to see them take more risks.

  4. How is 7.30 going, for Viewers?
    Did it lose Viewers after Leigh Sales’s Rant, against “trolls”?
    What were the Viewer Numbers for Laura Tingle as Host vs Sales
    (Admittedly, that was, maybe, 2 months ago – & too hard to Answer)

    1. I’m going to go out on a limb here and say it will be big in BVOD next week. 10 has confirmed biggest Live Streaming for Bachelorette ever, and I saw it was trending at #1. So like Love Island I think younger viewers are all online. But yes lowest linear premiere.

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