How Hey Hey helped Seven to a ratings victory
Nine turned it down, but Seven's success with TV nostalgia tipped over one important scale.
You couldn’t make this up if you tried…
Last week Seven won 19 of 38 survey weeks (two less than the usual 40 due to the Olympics), putting it in an unbeatable position on the “weeks won” measure.
It won largely due to the huge drawcard of Hey Hey We’re 50 -a special that Nine was offered but did not take up. The show was the top rating show of the week at 1.22m viewers.
That said, Nine led in the demos thanks to The Block and the year is ultimately decided on share not weeks won.
But there’s also a bigger stoush over the demos across the year. Nine objected to Seven’s claims last week at network Upfronts it was winning any way you cut the numbers.
Seven claims across the Calendar Year it is leading 25-54 demos at 36.3% over Nine’s 35.7% in commercial share (to Week 41 without Olympics).
But Nine insists it is winning the demo at 37.1% over Seven’s 33.9% in commercial share (to Oct 11 without Olympics).
So why the discrepancy? There’s also a spat over whether the Olympics constitute 2 weeks or the full 16 days (which spills into 4 calendar weeks).
Meanwhile, here’s how last week stacked up….
7TWO / 7mate: 3.4
10 BOLD: 3.3
10 Peach: 2.4
ABC TV Plus / ABC News / 9Life: 2.1
SBS VICELAND: 1.4
SBS Food: 1.0
SBS World Movies: 0.9
10 Shake: 0.8
ABC ME: 0.3
Nine led the demos 16-39 and 25-54.
Seven led on Sunday, Tuesday, Thursday and Friday. Nine won Monday, Wednesday & Saturday.
Seven claimed Sydney, Adelaide & Perth. Nine won Melbourne & Brisbane.
Best brands last week were:
Seven: Hey Hey We’re 50 (1.22m), Seven News (Sun: 1.04m), SAS Australia (Tues: 631,000) and Home & Away (580,000).
Nine: Nine News (Sun: 996,000), The Block (924,000), A Current Affair (682,000) and 60 Minutes (478,000).
10: Have You Been Paying Attention? (697,000), Celebrity MasterChef (620,000), Gogglebox (577,000) and The Dog House (481,000).
ABC: ABC News (678,000), Gruen (658,000), Four Corners (602,000) and Hard Quiz (552,000).
SBS: Australia’s Health Revolution (264,000), Coastal Devon & Cornwall with Michael Portillo (246,000), Back to the Titanic (210,000) and Great American Railroad Journeys (209,000).
Including this week, there are 6 more survey weeks this year.