Nine rumoured to announce new NRL deal
Speculation a new 5 year NRL deal worth $600 million is imminent.
Media reports today suggest Nine is set to announce a new 5 year deal for NRL rights.
Nine’s deal is reportedly more than $115 million annually from 2023, the most lucrative free-to-air network agreement in the NRL’s history.
Under the previous five-year deal, Nine paid $575m in cash and contra for the same rights, although the network was granted a discount in 2020 due to interruptions caused by the pandemic.
But the Daily Telegraph reports Seven walked away from negotiations. Seven had sought to cover the Sunday 4pm match each week, airing post and pre-game shows while using FOX Sports commentators to call matches.
As the SMH notes, the rugby league rights are also an important test for Nine chief executive Mike Sneesby, who commenced his role in March. On the weekend Sneesby was seated next to NRL CEO Andrew Abdo at a Racing NSW function attended by ARLC chairman Peter V’landys, News Corp executive chairman Michael Miller, Foxtel boss Patrick Delany, Seven West Media CEO James Warburton.
Both Nine and the NRL both declined to comment.