Total TV leading to big lifts on Overnights.
The shows that are drawing the biggest lifts in the new-look Ratings system aren't necessarily the obvious players.
New VOZ or “Total TV” ratings are drawing big numbers for several shows.
High profile shows such as The Block, SAS Australia, Gruen, Home & Away, Celebrity MasterChef are often increasing by 20% – 30% on their Metro Overnights across 7 days.
But some shows are upstaging them significantly.
Fires has lifted by 56%.
The Newsreader has seen lifts of 63%
Love Island, which is hugely popular on BVOD due to its younger audience, has seen growth of 90%.
The premiere of new SBS drama New Gold Mountain boomed by 111%.
But Brooklyn Nine-Nine outranks them all at 399% when it pulled 55,000 viewers in Metro Overnights in September but 359,000 once Timeshifted, BVOD and Regional were all factored in.
OzTAM CEO Doug Peiffer recently said: “The latest VOZ test data illustrates the extent to which TV has become a multi-device, everywhere medium, and why advertisers need a strategic presence across all assets in the TV ecosystem.
“This is where VOZ comes to the fore, as the only service in this market that can deliver Total TV measurement, with demographic profiles, across all screens and devices nationally.
“VOZ data clearly shows the future of TV is linear + BVOD, and enables us to track how the Total TV marketplace continues to evolve.”
You can check the top performers in VOZ under the Ratings tab by date.
Data is added 7 days after broadcast.