Melbourne Cup tops quiet ratings week

New shows last week didn't exactly match the year's big shows -but the Cup finished on top.

There were new shows added to schedules last week but they didn’t exactly match the heights of the year’s big shows.

Parental Guidance, Big Brother: VIP, Lie with Me joined early evening shows such as Celebrity MasterChef, The Dog House and The Bachelorette.

But it was the Melbourne Cup that topped the week at 1.21m metro viewers -albeit down on 2020’s 1.4m.

Nine: 31.4
Seven: 26.0
10: 17.7
ABC: 16.9
SBS: 8.0

Primary channel:
Nine: 21.7
Seven: 17.2
ABC: 12.0
10: 10.8
SBS: 4.7

7TWO / 9GEM: 3.5
7mate / 10 BOLD: 3.3
9GO!: 2.9
10 Peach: 2.8
ABC Kids TV Plus / ABC News: 2.2
9Life: 2.1
7flix: 2.0
9RUSH: 1.2
SBS Food: 1.0
10 Shake: 0.8
SBS World Movies: 0.7
ABC ME: 0.4
NITV: 0.2

Nine won the demos 16-39 and 25-54.

Nine led on Sunday, Monday, Wednesday, Friday and Saturday. Seven won Tuesday & Thursday. ABC bettered 10 on Wednesday, Friday & Saturday.

Nine claimed victory in 4 cities except ….you know where.

Best brands last week were:

Nine: The Block (Sun: 1.09m), Nine News (891,000), A Current Affair (655,000) and Parental Guidance (Launch: 626,000).

Seven: Seven News (932,000), Home & Away (538,000), The Chase (477,000) and Better Homes & Gardens (387,000).

10: Melbourne Cup (Race: 1.21m), Gogglebox (583,000), The Dog House Australia (567,000), Have You Been Paying Attention? (563,000).

ABC: Hard Quiz (647,000), Gruen (643,000), ABC News (631,000) and Australian Story (529,000).

SBS: Coastal Devon & Cornwall with Michael Portillo (237,000), Who Do You Think You Are? (226,000), The Truth About Sleep (211,000) and Michael Palin in North Korea (187,000).

Including this week there are just 3 weeks remaining in 2021 survey.

4 Responses

        1. Thu 1pm Australia’s Top 10 of Everything.
          From the legendary wit of Mel Brooks to a hilarious dressing down by Dame Edna; there’s a flashback from the 70’s with Sammy Davis Junior and an opening speech from Shaun Micallef that will have you in tears.
          In Qld on Fri the Bert & Don Antics special is at 10:30am.

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