The race that tops the nation

On the back of the Cup, 10's Dog House Australia and The Cheap Seats both win their slots.

Verry Elleegant’s win at the 2021 Melbourne Cup topped TV viewing yesterday in what foreshadowed a good night for 10.

1.21m metro viewers watched the race with 520,000 of those in a partying Melbourne. However the number was down on recent years.

2021: 1.21m
2020: 1.41m
2019: 1.32m
2018: 1.84m
2017: 1.8m
2016: 1.99m
2015: 2.07m
2014: 2.12m
2013: 2.17m

An arvo race doesn’t necessarily lead to primetime dominance -yet 10 also had wins in primetime.

The Dog House Australia won its slot at 566,000 then Parental Guidance  (547,000), 7:30 (526,000), Big Brother: VIP (380,000) and The Greek Islands with Julia Bradbury (343,000).

The Cheap Seats also won for 10 at 402,000 then Going Country (256,000), Movie: Conjoined Twins (194,000), Love Island (191,000), Movie: Ride Like a Girl (181,000) and Insight (156,000).

Seven network won Tuesday with 27.3% then Nine 26.5%, 10 22.9%, ABC 15.7% and SBS 7.6%.

Seven News (923,000 / 911,000) led for Seven then Home & Away (541,000) and The Chase (458,000 / 250,000).

Nine News (883,000 / 852,000) was best for Nine. A Current Affair drew 635,000 then Hot Seat (377,000 / 245,000).

The Project drew 434,000 / 286,000 for 10. 10 News First was 364,000 / 293,000.

ABC News won its slot at 657,000 for ABC. The Drum (148,000) and Just Between Us (131,000) followed.

On SBS it was Great American Railroad Journeys (165,000), SBS World News (138,000 / 66,000) and Dateline (110,000).  The Feed was just 48,000.

Bond movie Tomorrow Never Dies led multichannels at 177,000.

Sunrise: 242,000
Today: 237,000
News Breakfast: 112,000 / 82,000

In Total TV lifts last Tuesday were:
Love Island: 599,000
Just Between Us: 324,000
The Block: 1.51m
Home & Away: 1.16m

OzTAM Overnights: Tuesday 2 November 2021

12 Responses

  1. Think the trend indicates the various ways we watch, listen or read things today. In NSW we use to stop and watch the race but that tradition has subsided with work still being done. Once upon a time races were a rarity but today there is a tournament every other day. The gloss has been lost.

  2. I wasn’t very interested in watching horse racing on TV but seeing Ch10 figures, this sees the decline in Melb Cup ratings. Since 2013 Seven horses had died in the Melbourne Cup races. So many horses are getting injured and had to be put down in other horse racing events. According to Dave’s opinion, i think that the crowd numbers have gone down as other people are losing interest in watching the Horse racing event.

  3. The published ratings don’t show how many people were watching the Melbourne Cup on Seven’s racing.com free-to-air channel. Ten really did a dud deal by failing to get exclusive rights.

  4. 7 must be not very happy with VIPs numbers, especially considering that they already commissioned a second season. Do we think they will pull the plug, or could we potentially return to the old format for it?

      1. Former BB contestants are the only reason i will try and tune into BB next year. 7 have ruined the show its a butchered version full of stunts and stupid tasks. I watched 1hr of BB VIP and can understand why its not getting viewers. 7 would be praying for the consolidated ratings next week.

    1. Bare in mind lifting of restrictions in many places – how many people would have stayed home compared to going out to watch? Not to mention at work, online, etc… I have never been home at the time the cup is on.

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