Super Bowl lifting in Australia, Seven wins Monday.
Super Bowl numbers push into the Top 20. MAFS is best in entertainment.
- Published by David Knox
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- Filed under News
Australian interest in Super Bowl is rising.
Yesterday’s game averaged 391,000 metro viewers on linear during the daytime, pushing the game into the Top 20. That was up on 2021 (279,000) and 2020 (265,000). The numbers will grow higher still with 7plus live streaming. There were also another 105,000 watching on Pay TV’s ESPN.
Seven won Monday but Nine easily led in entertainment with Married at First Sight (837,000 and big BVOD numbers below), then Winter Olympics (539,000), Australian Survivor and 7:30 (both 496,000) and Back Roads (427,000).
Later Winter Olympics (Night: 578,000) outranked Media Watch and Four Corners (both 367,000), La Brea (313,000) and FBI: Most Wanted (199,000 / 136,000).
Winter Olympics Late: 575,000 grew higher still.
Seven network won at 35.2% then Nine 27.2%, 10 15.8%, ABC 14.4% and SBS 7.3%.
Seven News was #1 at 1.01m / 981,000 for Seven. The Chase drew 567,000 / 372,000 then Home & Away (496,000).
Nine News drew 835,000 / 822,000 for Nine. A Current Affair won its slot at 652,000 then Hot Seat (384,000 / 253,000). Late news was 151,000.
The Project pulled 377,000 / 217,000 for 10. 10 News First was 284,000 / 173,000.
ABC News was 615,000 for ABC. Countdown to War (145,000) and The Drum (140,000) followed.
On SBS it was Heritage Rescue and Royal History’s Myth & Secrets (both 131,000), SBS World News (111,000 / 109,000), Sex & Sensibility (104,000) and Mastermind (52,000).
Neighbours led multichannels at 127,000.
Sunrise: 258,000
Today: 201,000
News Breakfast: 113,000 / 76,000
In Total TV numbers last Monday were:
Married at First Sight: 1.98m
Australian Survivor: 884,000
Home & Away: 1.07m
Media Watch: 659,000
OzTAM Overnights: Monday 14 February 2022
Amended.
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- Tagged with 10 News First, 7:30, A Current Affair, ABC News, Australian Survivor, Back Roads, Countdown To War, FBI: Most Wanted, Four Corners, Heritage Rescue, Home & Away, Hot Seat, La Brea, Married at First Sight, Mastermind, Media Watch, Neighbours, News Breakfast, NFL, Nine News, Royal History's Myth & Secrets, SBS World News, Seven News, Sex & Sensibility, Sunrise, Super Bowl, The Chase, The Drum, The Project, Today, Winter Olympics
15 Responses
Interest in the Super Bowl is rising, you claim. In Sydney only 97,000 viewers bothered to watch it. That’s in a city of over 5 million people. Pretty pathetic if you ask me
It’s a daytime event and it beat some in primetime. Live streaming up 45% on 2021, plus Pay TV.
I wouldn’t call that pathetic at all. It’s a daytime broadcast and still got more viewers than half the stuff at night? Also worth noting how many would have been watching at venues – my local pub was packed with punters watching the game.
Worth keeping in mind that the Super Bowl was two weeks later than previously this year. Being away from the beginning of the school term might’ve given it more breathing room for TV audience growth.
Here I was thinking La Brea would be huge if only due to people trying to spot the locations where things were filmed.
Given how dynamic the first episode was I would have thought 800,000 minimum for the second. Humble pie eating time methinks.
Episode 1 is now 947,000 in Total TV numbers.
Four Connors isn’t bothering to try this year –
2 total duds in two weeks.
And they got the ratings they deserved.
This is community TV/Sky News after dark padding.
Maybe it is because of ABC budget cutting?
In baseball, three strikes – and you’re out.
Four Corners that is –
they have me in an apathetic spell check state
Or even an apoplectic state?
Don’t say that –
They’ll want me to audition for “Married At First Sight”
First time I have actually watched the whole of Super Bowl (except for about half hour or so after half time entertainment). Half time entertainment wasn’t really my cup of tea but what got me was the stage just facing one way. Bit weird for the amount of money they pay for seats to it and can’t see the show?
I was so looking forward to La Brea, but it’s just awful…have given up, looks like a lot of others have too.
You will see in Nine Programmer’s Wrap we openly discussed a trend of US ‘event’ dramas launching big then dropping away -and that was before it premiered.
Partly due to how people watch drama nowadays but the programmers haven’t helped themselves given how they treat drama and drama viewers with shows pushed back further and further due to marathon reality shows and then as ratings subsequently suffer being pushed later into the schedule in later episodes. People won’t watch episode 2 because they know there is no guarantee it’ll still be in the schedule by episode 8. It’s a problem largely of the networks own making.
I pegged about 370K so I was wrong ,and yes it is awful that’ll be it for me ,as soon as I saw sabre tooth tiger effects all I could think of was the 1977 movie Sinbad and the eye of the Tiger.
They hadn’t appeared to changed much in La Brea.