Film Victoria rebrands as VicScreen

Producer Joanna Werner, Minister for Creative Industries Danny Pearson,
VicScreen CEO Caroline Pitcher,  and Videogame Developer Liam Esler
on the set of the ABC series Crazy Fun Park.

Film Victoria has rebranded as VicScreen today, designed to recognise Victoria’s growth in screen content, including Film, Television, Online and Digital Games.

VicScreen CEO Caroline Pitcher said, “Today Film Victoria builds on its rich legacy of screen industry support and evolves into VicScreen, better representing the entire screen ecosystem and promoting Victoria as a world-leading centre for screen.”

“Victoria is an epicentre for games development in our region, in fact our agency has invested in digital games for more than 25 years. I’m excited that our name now fully represents such important sectors of our industry.”

As part of the relaunch is a new Victorian Production Fund, a $40 million program to increase support for television, digital games and online content.

The fund is expected to inject $130.5 million into the Victorian economy every year, as well as creating the equivalent of 3,700 full time jobs over four years.

Minister for Creative Industries Danny Pearson said, “We’re backing Victorian-led productions that will support thousands of creative jobs and drive Victoria’s continued development as a global screen powerhouse.”

A new $2.06 million Specialist Placement Program has also been established to grow the local talent pool including production accountants, location managers, script editors, post-production supervisors and games marketers.

Both programs are supported as part of the Victorian Government’s $191.5 million VicScreen strategy, which is investing in new talent, skills, businesses and events to grow the state’s screen industry.

Werner Film Productions Producer Joanna Werner added, “From The Newsreader, Clickbait, Surviving Summer and Crazy Fun Park – I’m really proud to produce Victorian-led series that are loved by both Australian and international audiences. The rise in demand for fantastic content and the amazing storytellers we have here in Victoria coupled with our state’s world-class talent, crew and facilities makes this such an exciting time to be a part of our industry.”

vicscreen.vic.gov.au