Seven snatches ratings week from Nine
Nine's decision not to screen the Shane Warne Memorial on its primary channel, arguably cost it the week.
- Published by David Knox
- on
- Filed under News
Nine’s decision to screen the Shane Warne Memorial on its multichannel 9GEM in cities outside of Melbourne has arguably cost it the week in ratings.
Seven scored 826,000 metro viewers on its primary channel -double the 406,000 Nine attracted.
Together with AFL dominance in the back of the week, Seven snatched its third ratings week of the year.
But Nine still led in the advertiser friendly primary channels and demos.
Network:
Seven: 30.3
Nine: 30.0
ABC: 15.9
10: 15.4
SBS: 8.4
Primary channel:
Nine: 22.3
Seven: 21.4
ABC: 10.7
10: 9.3
SBS: 4.7
Multichannels:
7TWO: 3.8
7mate: 3.4
10 BOLD / ABC News: 2.9
9GEM / 10 Peach: 2.5
9GO!: 2.2
ABC Kids TV Plus: 1.9
9Life: 1.8
7flix: 1.6
9RUSH / SBS VICELAND: 1.3
SBS Food / SBS World Movies: 1.1
10 Shake: 0.7
ABC ME: 0.4
NITV: 0.3
Nine won the demos 16-39 and 25-54.
Seven led on Wednesday – Saturday. Nine scored Sunday – Tuesday. ABC bettered 10 on Monday, Wednesday, Friday & Saturday.
Seven was victorious in Melbourne, Adelaide & Perth. Nine won Sydney & Brissy.
Best brands last week were:
Seven: Seven News (Sun: 983,000), Shane Warne Memorial Service (826,000), Seven’s AFL (Fri: 540,000), Dancing with the Stars: All Stars (501,000).
Nine: Married at First Sight (Sun: 1.11m), Nine News (Sun: 871,000), A Current Affair (640,000) and 60 Minutes (521,000).
ABC: ABC News (598,000), Australian Story (524,000), 7:30 (453,000) and Father Brown (447,000).
10: Australian Survivor (Mon: 451,000), The Dog House (436,000), The Project (7pm: 325,000) and First Dates (314,000).
SBS: Every Family Has a Secret (223,000), Great British Railway Journeys (166,000), SBS World News (163,000) and Stonehenge: The New Revelations (161,000).
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- Tagged with 60 Minutes, 7:30, A Current Affair, ABC News, AFL, Australian Story, Australian Survivor, Dancing with the Stars: All Stars, Every Family has a Secret, Father Brown, First Dates, Great British Railway Journeys, Married at First Sight, Nine News, SBS World News, Seven News, Shane Warne Memorial Service, Stonehenge: The New Revelations, The Dog House, The Project
3 Responses
Will 7 day numbers for MAFS close that 0.3 gap between 9 and 7?
It’s the week that got away.
Perhaps Nine were thinking they could relax given MAFS’ is right at the pointy end and it would deliver for them as it always expected to. A reminder that you can never take your foot off the peddle in TV land. Wonder if this will bite them at the end of November.
That decision not to have the Shane Warne Memorial service on the main channel undoubtedly cost nine the week. Whoever made that decision is just plain dumb. As is the knockback to having the HeyHey 50 year special on nine. Someone at nine just has no idea. Good on seven for making the right programming decisions in these two cases.