“We will schedule prime time for you, but if you prefer to personalise your own prime time…”
Paramount execs outlined a few fundamentals at its annual Upfronts last week.
- Published by David Knox
- on
It was good to see Paramount execs last week making statements about the company’s overall philosophy.
Here’s a supplied summary:
Who is Paramount?
We are 10.
We are 10 Play – younger and excitingly diverse.
We are MTV, Nickelodeon, CBS, Showtime and Paramount Studios.
We are Paramount+, home to some of the biggest streaming series of all time.
We are merchandise, live events and this year’s biggest box office smash.
We are your marketing solution across multiple channels and platforms.
We are global … but we are proudly local.
Our differentiated playbook delivers across our entire ecosystem.
A streaming business that spans ad-supported and subscription with Paramount+ the fastest growing streaming service in Australia, and a global portfolio that links theatrical, streaming and television.
Our strategy is working, and our execution is strong, and we remain focused on and committed to delivering a great experience for consumers and a compelling model to our partners.
Best way to serve our Audience:
We must acknowledge the way content is consumed is constantly evolving and we must constantly evolve too.
– Our values really determine our business off screen, and this in turn reflects how we connect with our audiences on screen.
– We aim to create a culture where all employees can be themselves, with opportunities to make a difference.
– We are dedicated to showcasing a diverse range of talent both on and off screen.
– We will schedule prime time for you, but if you prefer to personalise your own prime time, we have the platforms and the content so you can do just that.
– Well-executed, familiar brands continue to succeed, but audiences are ready to embrace new shows.
– And we have a brilliant line up of new content to complement our legacy brands.
First Australian commercial broadcaster to join sustainable screens Australia:
Sustainable Screens Australia (SSA) aims to transform the Australian screen production industry to integrate sustainability into everyday practices and aims to build capacity at all levels of the industry to reduce our collective environmental footprint in line with science-based targets.
SSA will create an online hub for best practice checklists and toolkits, industry specific training, a vendor/services database and social impact partnerships to support the local screen industry to adopt a standardised approach to sustainable production.
To track, measure and reduce our industry’s environmental footprint, SSA will deploy a specialised carbon footprint calculator for screen production which has been developed and managed by We are Albert in the UK.
Paramount ANZ is a seed-investor of Sustainable Screens Australia and we’re proud to be the first commercial broadcaster in the country to support the establishment the organisation, clearly cementing our commitment to sustainability in the Australian screen industry.
We want to see this an industry-wide priority to reduce our carbon footprint and we’re determined to put this commitment into action in 2023.
4 Responses
Don’t overcomplicate it. Just watch when it suits…simple as that.
And on the network in general, woke = broke = joke which they have been for at least the last decade.
ON that topic, some people slammed Heartbreak High as being woke, but now that people have seen it there is nothing but praise. A lot of shows on 10 have been praised for their diversity, Gogglebox wins its slot every week, for example. It usually comes back to whether a show has been well produced.
Googlebox is good – but it always needs a refresh from time to time as some of the families they have are not as engaging compared to the ones that most people like.
Diversity overall is one thing, but proper good programming, entertainment, stories, escapsim and other aspects are important and 10 fails a lot of the time…either reliant too much on forieng programming (which they don’t air properly, in sequence or timely compared to US network) or local programming and shows they commission can be very hit and miss…
I want 10 to succeed but the last 20 years has been an up and down for the network. Here’s another example, when Ten got rid of the “one” channel and mucked their sports offereing..etc – look what has happened years later – basically Nine took some of this concept and built Stan around this type of programming choices….
The bold/peach experiment isn’t very good.
The thing that is disappointing is that 10 is the joke of the FTA world in Australia
Poor programming, lack of commitment to schedule, delays in airing overseas eps to be aligned with US broadcasting..etc
And since Paramount CBS wrested control since the local financial failures..it hasn’t improved
10 play and bold are terrible and aren’t worth the commitment to keep them going
I hope someone can finally get it back on track or axe the network once for all